Top 7 Platforms You Can Use To Set Up Your e-Commerce Business
It can be very difficult to discern what differentiates several e-Commerce platforms. The top of mind question is what’s the best platform to use to set up an eCommerce Website?
Well the choices seem endless.
However, there are many factors to consider:
- Should you sell on an e-commerce platform, a marketplace, or both?
- What features and tools do you need and which are you safe to ignore?
- Will the platform you choose be able to support your current sales volume, as well as the expected growth of your e-store?
- What is your budget?
This article will focus on the most famous e-commerce platforms. It is, to put it simply, software that will allow your e-commerce to start its activity by hosting the data and by managing all the sales made.
We’ve put together the seven best platforms currently available on the market. You can finally choose the one that best suits your needs.
The needs of a business differ considerably depending on their model, the volume of their sales, and many other factors.
Top 7 Platforms You Can Use To Set Up Your e-Commerce Business
1. Shopify – The choice of SMEs
One of the best eCommerce platforms…
Shopify is one of the most popular platforms in the world of online shopping because it makes it easier and faster to launch a new store on the internet. This is why Shopify is so popular and popular with small e-commerce businesses.
Depending on additional features and sales volume, Shopify will cost between $ 29 and $ 299 monthly. Despite fewer customization options than Woocommerce, Shopify remains an easy-to-use platform and a great choice for small businesses or people with little experience.
- Unusual ease of use.
- Optimized free and paid themes.
- Very fast loading time.
2. Woo Commerce ( The choice for personalization)
If you have a WordPress developer, then WooCommerce can’t be beaten when it comes to customization options.
WooCommerce is a WordPress plugin that allows e-commerce merchants to easily convert their WordPress sites into an online store.
Being one of the most popular e-commerce platforms in the world, WooCommerce includes its own secure payment processor as well as its shopping cart. This open-source platform can be a good choice for small businesses already using WordPress for their website.
WooCommerce is one of the only e-commerce platforms that are free, although there is still an additional cost if you want to fully integrate it into your cart.
- Excellent for SEO.
- Lots of applications and services available.
- The hosting WordPress is managed by you.
3. SquareSpace (The choice of minimalists)
SquareSpace is known for its “drag and drop” model which makes it easy to create beautiful websites. Also, this platform offers the tools and functionalities necessary to create an e-commerce store. SquareSpace is popular with creators and artists with a fairly small product catalog. It offers an unlimited list of products, including multiple variants as well as a stock management unit.
It also supports payment for recurring subscriptions, abandoned cart recovery marketing tools, and various other more advanced features. Its pricing starts from $ 18 / month and makes it a great and affordable tool for growing e-commerce businesses.
Even though SquareSpace offers a variety of gorgeous themes, extensive customization is still more limited than on Shopify.
- Gorgeous themes.
- Few marketing tools and applications.
- Extremely easy to set up.
4. Shopify Plus ( The Choice of Mid – Size Businesses)
Shopify Plus is a brand of Shopify suitable for merchants who have exceeded their initial volumes and therefore need new, more advanced features as well as other customization options. Unlike Shopify, Shopify Plus enables sellers to create a personalized and responsive user experience.
Price is related to multiple factors, including sales volume, features, design, and customization. Shopify Plus also provides a dedicated account manager, which can be a big plus for sellers with a complex setup.
Although more expensive than other alternatives, Shopify Plus can be a great choice for growing businesses.
- Only for stores with high sales volumes.
- Customizable checkout.
- Extremely reliable.
With a large number of built-in features and customization options, BigCommerce caters to both large companies, like Toyota and Natori, but also newly created ones.
Features include advanced security, payment, and fulfillment partnerships, as well as many tools integrated and linked to major e-commerce applications.
BigCommerce may seem like an expensive choice and mastering it a bit difficult, but it’s known for a reason: it offers a unique and seamless store, making this platform an ideal choice for a large number of sellers.
- Easily customizable.
- Optimized for natural referencing.
- Stores with high sales volumes should expect to pay more.
Magento is particularly suitable for large e-commerce companies. It is an open-source platform which therefore requires programmers and developers. This significant barrier to entry means that a portion of its potential customers chooses simpler plug & play platforms like Shopify.
That said, Magento does offer an extensive list of features for B2B sellers, including the ability to integrate discounts, recurring payments, an unlimited product list, etc.
The basic version is free, but the enterprise version can cost up to $ 20,000 per year. For large online stores, Magento can be a great choice, but we don’t recommend it for SMBs with a fairly small product catalog.
- Rather expensive themes.
- Robust natural referencing.
- It is necessary to have some knowledge in web development or to use coders.
Wix is one of the easiest e-commerce platforms to use – it’s ideal for new start-ups. With 72 free themes and a very easy installation, Wix has just enough features for the small seller who is just starting out. However, it is not suitable for stores with rapid growth.
- Easy to put in place.
- Easy to use.
- Few marketing tools and integrations.
Overall, there is no one ideal e-commerce solution for every online store.
Consider your needs, the volume of your sales, and the growth potential of your business. We hope the list above helps you make the best decision for your business.
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