The Art of Brand Reputation: Words From Branding Experts

Ruth Kusemiju May 22, 2020 0 Comments

Brand reputation management is critical to growing a business.

Reputation is everything when it comes to building a digital brand. All it takes is one customer increasing his or her confidence in your brand and product; and as your brand’s reputation positively builds loyalty, it will ultimately drive sales and bottom-line growth. But a lack of brand reputation management can significantly and negatively impact a company’s overall success.

In the hustle and bustle of normal business activities, it can be easy to lose sight of the importance of brand reputation management and its impact on corporate growth. In today’s dog-eat-dog competitive environment, brand reputation management has become a bigger priority for companies, especially when online conversations about your brand take place on a 24/7 basis.

That’s why we rely on brand reputation experts to bring us up when we’re down. These reputation management quotes from industry experts keep us moving forward and remind us why it is important for our brands to be prominent and positioned as a knowledgeable, industry-leading resource and solution for our customers.

Here are 7  brand reputation quotes to inspire and help you manage your online reputation more effectively.. 

“Your brand isn’t what you say it is, it’s what Google says it is”

Chris Anderson, a successful journalist, and writer, one of the most influential Americans when it comes to the current digital revolution, said this. 

This goes to show that it is important to analyze your company’s positive, neutral, and negative results on Google’s first page, in order to assess and improve its search results. Because Google enables thousands, if not millions, of internet users to search for results on your company.

“As a business leader somewhat in the spotlight, it is impossible to hide”

Cédric Manara, an expert on legal issues pertaining to the internet and intellectual property, couldn’t have said it better.

It is advisable to start by setting up a monitoring system that will anticipate the risks to your reputation so that you can then act accordingly. Because the internet easily retains the words and actions of a company director, whether he is in charge of a start-up or a large organisation. 

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“It takes twenty years to build a reputation and five minutes to ruin it.”

Warren Buffett is one of those rare billionaires who is appreciated by the general public. His turn of phrase suits the world of finance perfectly but can also be applied to online bad buzz.

It is vital you listen to what people are saying online and make adjustments accordingly because bad buzz can take hold and cause significant collateral damage for a long time if a suitable response is not deployed. 

“The best place to hide a dead body is page two of Google search results!” 

This proverb is for SEO analysts, a community that works on search engines. So, for an organisation, content that enables negative links to be hidden on the second page of results is a good strategy for managing online reputation.

“My reservation about this concerns internet users that go beyond page two during google search… I would think that 6 feet wasn’t deep enough to hide the dead body, because it can still be dug up.”

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“If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place.” 

Former CEO of Google from 2001 to 2010, Eric Schmidt, CEO of Google from 2001 to 2010, expresses that not all networks are as private as we would like to think. Information shared on Facebook or Twitter can turn up on another website.

Always first think about what information we should post on different types of social networks. Next, avoid publishing any “unfortunate” photos, or making statements that could be turned against you. Alongside Google’s first results page and social networks, constant monitoring of online presence is a necessary part of your online reputation management.

“Our reputation is more important than the last hundred million dollars.”

Rupert Murdoch, who owns some of the most widely read newspapers in the world, including The Times and The Wall Street Journal, demonstrates the financial importance of online reputation for an organization or brand.

It is indeed true that a bad online reputation can destroy the annual turnover of an e-commerce website in a matter of hours.  And one way of avoiding this is to create close links with the consumer. 

You must be able to listen, commit, communicate and assess in order to create and co-create content. The real challenge lies in getting the brand on to the first page of Google results.

“Your brand is what people say about you when you’re not in the room”.

The founder of Amazon, Jeff Bezos says this about the impact of outside opinion on online reputation.

Adopt a marketing strategy that enables you to focus attention on positive first page results, such as press releases or social network posts.

Your posts on social media platforms, reviews, press releases and customer opinions displayed on the first page of Google results help convince researchers online and build your company’s reputation.

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Brand reputation is the reason a brand is able to sell its goods and services, the reason why it can expand and introduce new products. It is absolutely important that any aspiring business understands the value of their brand’s reputation and how to build and maintain it.

The creation of a brand reputation is easier said than done and so is maintaining it. Especially if one wishes to create a unique business persona in today’s competitive market. Make sure that you place the right instruments at work and strengthen your customer loyalty in the process, along with your competitive edge.

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AboutRuth Kusemiju

Ruth Kusemiju is a social media advertising consultant and marketing strategist. She serves as the Director of Social Media Strategy for iVEN Digital and is keen to help small, medium and large-sized businesses leverage the power of the internet and social media to increase exposure to their brands and get their products and services in front of the right people. She’s keen on using social media which is one of the most powerful advertising tools that businesses can use to connect their brands to their targeted market niche. She is one who lives her life with integrity, originality, vision, and creativity. She is independent and stubborn and rarely strays from her vision - no matter what it is. A healthy food eater and lover of nature.