8 Social Media Trends You Need To Know

Ruth Kusemiju August 28, 2018 0 Comments

The key to unlocking a more successful marketing strategy for your brand or business is to stay ahead of the trends.

Since the dawn of the internet, social media has steadily gained popularity. Nowadays, it seems like you can’t go anywhere online without seeing Facebook, Twitter, Instagram posts.

Marketers say they use social media platforms to increase exposure to their brands and that stat shows no signs of decreasing any time soon.

Most brands are suddenly realizing the impact of social media engagement and creating lasting relationships instead of just treating social as a platform to advertise their products.

It’s absolutely essential to keep your followers happy by providing a network where they can reach you.

For your business, using social media is now a must-have part of your marketing strategy.

But as a business owner, how do you know which trends are worth adopting and which ones should be left in the dust?

When in fact, there’s an endless supply of “hot new trends” as new features and platforms emerge.

To help you sort out what to add to your strategy and what you may want to skip, here are 8 social media trends you need to know about.

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

Increasing Small Business Presence

Small businesses now realize that social media provides a lot more opportunities than displaying your birthday pictures and gloating about your 3- year old’s recent graduation into the next class.

Maintaining up-to-date social media accounts can be tiresome, you don’t need to spend hours combing your business’ platforms to reply to comments.

There are tools that can help you manage all your accounts, including automated posting, addressing comments, and the rest.

Don’t worry, you won’t have to hire actors to put on a nice show for your videos.

Simply stream a Q&A session about your new service.

Shoot a how-to video about assembling or troubleshooting your products, or anything else you can think of that would interest your audience.

Find micro influencers in your target market and approach them with a plan for cooperation.

Let them try your products and post their findings on social media.

Snapchat and Instagram are popular hosts of ephemeral content.

Its short-lived nature creates urgency and the fear of missing out (FOMO) among social media users, which results in people seeking it out.

Social media is constantly evolving. What was “totally hip” yesterday may become boring and outdated by tomorrow.

Small businesses need to be proactive and jump on social media trends as fast as possible.

The bottom line is this – if you look at your competition and they’re already doing any of this – you’re falling behind.

And if they aren’t, then being first out of the gate by embracing key social marketing trends will have a positive impact on your business.

AboutRuth Kusemiju

Ruth Kusemiju is a social media advertising consultant and marketing strategist. She serves as the Director of Social Media Strategy for iVEN Digital and is keen to help small, medium and large-sized businesses leverage the power of the internet and social media to increase exposure to their brands and get their products and services in front of the right people. She’s keen on using social media which is one of the most powerful advertising tools that businesses can use to connect their brands to their targeted market niche. She is one who lives her life with integrity, originality, vision, and creativity. She is independent and stubborn and rarely strays from her vision - no matter what it is. A healthy food eater and lover of nature.