What is SEO and Why You Should do It?
Search Engine Optimisation (SEO) is the ability to get your website to show up on Google’s first page after a search is done for a keyword that relates to what your website is about. You could have a website that sells Wedding gowns or cuisines. Now, you know as well as I do that there thousands if not millions of wedding gown or cuisine websites on the internet. So Whatever you do to get your site to rank on page one of Google’s search for your keyword, in this case cuisines or wedding gown, is what SEO is all about.
Why do we SEO?
Every business to succeed needs the following, whether its offline or on-line, they need
1. Exposure to lots of potential buyers
2. The ability to convert them into customers
These are the very reason you should do SEO. On the internet, studies have shown that Google’s first page search results for any keyword being searched for gets the most visitors(potential buyers). In Internet language you call that traffic. To gets lots of traffic coming to your website, you need not only get on page 1 of the search results, you need to also be among the top 1 – 5 listed to get the most traffic coming to your website.
So if you have a website setup, and you are wondering how to get people to come visit your site and know what’s it’s about, SEO is the way to go.