Building an Opt-In List and Your Business: An Ideal Business Partnership
In any kind of business, marketing is such an important tool in the growth and development of a business or any kind of financial venture.
For this reason, even with the technology that covers online businesses, still, it needs highly revolutionized and very effective marketing strategy in order to boost productivity and sales.
Basically, since the advent of the Internet, people started to flock to this medium of information without even knowing its fundamental principles, how it works, things that are needed to survive in it, etc.
Many people literally bombarded the Internet thinking that life would be a lot easier if they would invest in online businesses.
Indeed, it is a well-known fact that you can find money online, but only for those who know their way around and employ the best marketing strategy there is online.
What people do not know is that online marketing does not have to be very complicated. It just needs the right stuff to keep you going.
Take for example the use of a mailing list, particularly opt in list. Before, no one ever dared to use opt in lists thinking that it will not do any good for their business.
Most entrepreneurs think that building an opt in list is just a waste of time and money. What they do not know is that, according to the “golden rule of the Internet,” money is in the list.
It has probably been mentioned before, and is worth mentioning again, money is really in the list.
Because with opt-in lists, you get to keep your readers on the hook by providing them with information, promotion, and other campaigns in order to entice them to buy again from you.
Basically, opt in lists are lists of email addresses of customers with their consent.
This means that after the customer has closed the transaction in a particular web site,
there is an option on whether or not they wish to subscribe to the mailing list of the online business for any future promotions, newsletters, or campaigns that they would like to be informed of.
And because it is an option, the customers are not compelled to provide their email addresses to the web site.
Plus, the web site owners will not be accused of spamming because emails that will be sent to the customers have the consent of the customer.
Creating an opt in list can be very beneficial to your site. In fact, it has been proven that in the two-step concept of selling, follow-ups are important to sustain the interest of the consumers.
The other step is to obtain the interest of the buyer.
Hence, in order to sustain the interest of your buying public, it is best to create an opt in list so that you can always give your buyers the chance to remember your products, your business, and your services, in which they have been satisfied with.
To know more of the advantages of creating an opt in list for your business; here is a list that would tell you the reasons why it is beneficial.
1. Opt in lists are the business’ most valuable asset
If you were to ask the owners of some online business about their most valuable asset, they will tell you that it is their opt in list.
This is because opt in lists are customers’ lists that can provide higher probability sales in a more consistent and stable condition.
Because with opt in lists, all you have to do is to follow up orders or sales through promotions and ad campaigns.
2. It is always available
The best thing about opt in list is that it never grows old. As long as your customer needs something to survive, your contact with them will never grow old.
This means that you can always have a fresh, new transaction with them every time you inform them that you have new products or services.
Every transaction is a new way of increasing your sales. Simply put, no opt in list = no sales (at the most).
3. Bigger opt-in list would mean bigger profits
The more customer’s names and email addresses you have on your list, the more chances you have in increasing your online sales.
Every name, every email address can be worth a hundred dollars that can be accumulated with each transaction
Hence, the bigger your list, the more money you will have.
Boiled down, opt-in lists are not just ordinary mailing lists. It is the very core of an online business’s existence and survival.
That is why for people who value most of their businesses, they extend the same value they give to their opt-in list.
No wonder why most people regard it as the best partnership available online.
Building Your Business with an Opt-in List
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.
These marketing misconceptions could pose so much of an obstacle towards your profiting well from your business.
Myth #1 – Not a lot of people use email
Email marketing is one of the most effective marketing methods nowadays simply because virtually almost all people use email.
Check on those email fields or blanks required to be filled up on various forms needed in processing different transactions.
A person without an email address is tantamount to a person without an online home, which is one big shameful truth for this generation.
Myth #2 – Email marketing campaigns can offend a lot of people
The not-so-secret way to surmount this dilemma is through permission-based advertising. There’s no harm in trying after asking for permission.
It’s stupid to send email to all the people
The key to this predicament is to have a very discerning eye on who to email and who to not email.
Better look for some metrics on how to know which group of people would give you high ROI or return on investment.
The Real Deal with Building Opt-in List
After clearing the fog regarding email marketing myths, here’s how one can benefit from employing the power of email marketing campaigns – building an opt-in list.
However, building an opt-in list is not a piece of cake particularly for the uninitiated. Here is a rundown of tips on how to succeed in this kind of marketing endeavor.
1. Strategic Collection of Data
Know which information from your audiences will help you in lowering expenses and/or make sales flourish.
Devise a tactic to make people voluntarily provide you with the information necessary to create higher conversion.
Overload of data is not good. Ask only for opt-in, with their full name and email addresses.
Make sure that the profiles that you gather are updated to aid in improving the relevance, timeliness, and satisfaction from each deal you make.
2. Good Implementation
Old adage says it all – ‘action speaks louder than words’. This easily translates to the difficulty one has to undergo during the execution of his or her email marketing efforts.
It’s a good thing that various methods, often low-cost, abound to hasten and facilitate the building up of one’s opt-in database.
Tracking your email marketing results can pose great hardship, too. Technology and relevant sources should be employed in making this aspect of your marketing a lot manageable.
Your high traffic groups of opt-ins with the greatest result should be taken note of.
The following are the most widely used methods to leverage channels without overspending:
1. Make use of websites.
It is an excellent tool for data collation and providing you with relevant info regarding your email offers. Use forms that ask for your visitor’s email address and consent.
2. Make use of print ads, brochures, TV, radio and direct mail.
These are the more popular ways of marketing aiming to lead traffic to one’s site. You may want to ask for signups for email services.
Make your website more visible through these media. Offering free electronic newsletters and or reward programs can do well in making it easy to win the nod of your audiences, too.
3. Maximize your sales force.
Customer service associates can help a lot in making you benefit more from your email correspondence. Sales people with proper education on how to aid you in this endeavor can very well contribute to higher ROI.
Techniques like offering account updates and special programs through email can easily land you those lists of valuable visitors.
4. Don’t make your point of sale pointless.
Forms for signup located at cash registers and other high-traffic and highly visible spots can be very excellent venues for your business to collect email addresses.
Notification of upcoming sales through their email addresses and names can coax them to supply you with the information you need.
5. Conferences or trade shows can work, too.
Giveaway offers or entries on contests are great for opt-in to volunteer their contact details.
These tactics should be applied with adequate caution and should focus on earning the trust of your opt-in list instead of simply collating data for your sole own benefit.
Always make sure that the forms that you will use and other methods that you will employ will not bring too much fuss to subscribe. This is for people to not be annoyed during the process of giving their information.
With that bunch of information, who can ever go wrong with the feat of building an opt-in list?