We Need to Talk About Your Marketing Activities. It’s a Necessary Evil.
It is not enough for you to have a great product or service as a business or organization. You have to realize that without marketing activities, your brand won’t be known, and your business will slowly or rapidly go under the radar.
What are the things you do to boost sales and also to improve your business?
What set of processes do you use for creating effective communication, exchanging, and delivering offerings that would add immense value to your customer?
Do you understand the needs of your customers and the latest market trends?
How do you effectively reach out to more people to improve sales and productivity?
As a business owner, there are lots of answers and questions you need to get, which can only be achieved through several or certain marketing activities that will benefit your business in a lot of ways. as a result of your efforts by either scaling it up or pulling it down.
You get to Understand Your Market and maintain long and lasting relationships with your clients and end-users. Being able to know what the clients want is key and also you get to understand the possibilities, potentials, and risk of selling your products and services.
Understand Your Customers better and generate more leads for your products and services. Because understanding your customers is necessary to enable you to offer personalized products and services to them. And having a strong relationship with your customers, leads to a positive recommendation.
Promote Your Business to a Target Audience by understanding who your audience is, what they want, and how they want it and providing them with the right product and services to improve efficiency/productivity.
Brand Your Business by creating a lasting impression in the minds of your customers and potential customers.
You scale your business, fuel the growth, decrease customer churn, and increase profitability.
What marketing activities are you undertaking to boost your sales of services/products, improve your brand, understand your customers better and generate more leads for your products and services?
The objectives of every digital marketing activities is broken into three main categories:
Here are a list of Marketing activities that you should use in your strategy to achieve better market share, revenue growth, and profitability. Above all, identify the needs of customers and meet them with customized products and services.
Getting new customers.
Keeping the customer, from leaking out to the competition
Growing the customer, by studying their needs and providing solutions to them in the form of new products and services
1) Market research
Without proper market research, your marketing strategies would not be effective in most cases. No matter the size of your business, you need this and should make it your priority to be able to
Spot opportunities by identifying the people that need your product and services, know where you can reach them and the best marketing channels to use.
Lower the risk of failure because of a lack of market research. When you carry out market research, you would be able to identify loopholes and bottlenecks. You would know how to get a steady stream of income through new customer acquisition and how to sustain your customers as well.
Product test before launching. This means you would be able to ascertain what your customers think about your products and services before making the final version. This can save you cost and enhance productivity.
2) Select the Customer Segment market
Determine and select your customer segment for the products and services you offer. You can easily create customized products and services for your customers when they are properly segmented. Customer segmentation would also enable you to determine the best channels to carry out your marketing, which can save you cost in the long run.
3) Select product and services
If you must generate more leads and boost sales, you must offer the right products and services. Understand what the customer needs to enable you to offer them the right products and services. Don’t easily forget or fail to know that without adding values to your customers, your business cannot attract new or retain old customers. So, you must offer the right solutions to add value to your customers.
Business is very competitive today, and there are far more products in the market than buyers. Therefore cultivate the habit of offering the right solutions to the customers.
4) Build Customer Experience
You may offer the right products and services and still not meet your target without the right customer experience. Customer relationship is about how you handle and communicate with individual customers. While Customer experience can create an emotional attachment to your brand and encompasses the entire customer journey to impact every area of your business. Therefore, focus on customer experience to reduce Churn. Additionally, you would increase revenue and achieve higher profits with the right customer experience marketing activity.
- Understand who your customers are
- Develop a customer experience vision for your brand
- Create an emotional connection between your brand and your customers
- Endeavor to capture customer feedback in real-time
- Pay attention to employee feedback
- Give back to your customers through discounts and special offers
- Measure return on investment
Make people aware of or familiar with your brand and products in preference of others. Send out the voice of your business to the targeted masses, and enjoy the benefits of:
- Increasing your brand awareness
- Generating leads, building sales and improving profitability
- Providing the correct information
- Increasing traffic
- Creating harmony and emotional attachment for your brand
There are many marketing activities specializing in specific jobs and the use of Digital Marketing Activities has become necessary for every marketer, business owner, or industries that need to achieve their marketing goals.
In the following paragraphs, we will show you the most important digital marketing activities based on Getting Customers, Keeping customers and Growing customers.
If you want to win more customers or gain new customers –
Traffic generation –
Employ diverse online tools, channels, platforms such as social media, email marketing, etc. to attract your target audiences to your products or available services.
Focus on converting the visitors to customers who’ll buy the product or services you offer. By using different tools and tactics include landing pages, web pages, content marketing, etc.
Keeping your customers
It costs a lot less to sell to existing customers than to acquire new ones – that’s why you should invest in loyalty and rewards programs.
So, it’s important to strategize on how to make your customers loyal to your business. Some of the effective strategies that make this happen are:
This is a continual improvement of your products and services to meet your customers ‘ changing needs and tastes. It eliminates defects in a product for better customer experience. When you improve your products, your customers become excited and very satisfied with your brand. But be careful about updates because some customers can react negatively or positively to change. Make sure your updates help you achieve more user experience and customer satisfaction.
As many as 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program. And 66% of customers say the ability to earn rewards actually changes their spending behavior.
By rewarding recurring engagement, you can increase customer loyalty and ensure continuous growth for your business.
Customer satisfaction surveys:
It will help your business to determine how the clients feel about the product or service. That way, it becomes easy to retain them.
Growing your customers
Your business must try hard to understand that customers’ needs, tastes, and preferences changes over time. So, it’s important to provide avenues that’ll encourage more customers’ patronage.
Create a referral program on your products or services. The process involves making some rewards available for customers who bring new ones to patronize your brand. This strategy is very effective and doesn’t incur costs for the company because it only involves a word-of-mouth marketing strategy.
Convince a customer to buy a complementary product to the one they have bought. Display complements together so that a customer may also buy the related products at once. This will boost profit, increase leads, lower your prices, and strengthen your brand’s relationship with customers.
Encourage your customers to choose an expensive model of your product. If you’re operating a service-based business, you can convince them to register for extra services in addition to what they have already. You must be willing to sell the idea effectively so that your customers will be convinced that it’s a good decision.
Most customers spend more time online than anything else. They are linked to the Internet through platforms such as Facebook, e-mail, Google, Twitter, YouTube, and lots of other applications and platforms. This behavior gives greater importance to digital marketing activities than traditional marketing activities
With this, you can target a specific audience or niche either by geographical location or audience with specific interests and lots more. So, this increases your chances of success, and this is an area where traditional marketing falls short.
Traditional marketing still exists, and people engage in them through different channels such as magazine publications, print ads, billboards, and so much more. But they are becoming more and more ineffective, obsolete, and expensive due to the blast of digital marketing and customers’ preference in purchasing products and services globally.
So are you getting new customers; are you keeping them from leaking out to competitors? What’s your after sales process in growing these customers? Do you study their needs and provide solutions to them in the form of new products and services?
Did you know that more than 45 % of businesses don’t have a marketing strategy in place?
As a result, they struggle to generate leads and sales, and they are overspending their budget in Marketing.
When it comes to running your marketing, there are a few key points that you need to take into consideration in order to make it work for your business.
If you are running campaigns to the wrong people, or using the wrong message, it’s never going to work out.
Are you applying marketing tactics without analyzing where your audience is or knowing which channels are the best to be advertising in, and definitely wasting your budget?
We know how hard the situation is at the moment, and although you might think, why should I spend time working on my marketing plan right now?
Actually, it’s the best time to rethink your marketing strategy, so you build a stronger one which will help you to thrive when this crisis is over.
What I will show you in this webinar:
- How to create an effective Digital Marketing Plan for growth.
- Time for Q&A’s: you will have time to ask me any questions you might have regarding your marketing & sales strategy.
- Digital Marketing Resources