Do Your Clients Know You Exist?

Joie Thompson May 4, 2016 0 Comments

You could have the best product or service in the world, but it doesn’t matter if no one knows it exists.

The level of success in your business is directly related to the right kind of people you expose your product or service to.

The fact is, if you don’t know exactly who you are selling to, where they hang out, what their challenges are, your sales will never be what they should be and that means you will keep selling to the wrong people and expecting a change in sales.

You have to know where these people are, what questions they are asking, what groups they are in, where they hangout and ensure that you are positioning your product or service as the ideal solution to their needs so you can tailor your marketing in a way that addresses their goals, challenges and any objections they have to sales.

The first question you need to be asking yourself right now is, “so am I speaking to my perfect type of client?”

The next question is, “Is my product or service the best solution to their problem?”

You can do that by clicking here to fill out the Ideal Client Worksheet. Let’s end this hopeful way of marketing and ensure that we are meeting the needs of the right kind of clients.

Once you are able to identify them, the next step is to plug these people into a measurable and trackable marketing system that will follow them up and keep you, your products or services top of mind.

But it doesn’t stop there.

Now, that you have figured out who these “right” people are, you need to follow them up and develop a good relationship with them.

Following them up is like dating them.

So you know where they hangout (find out where the girl goes to), you show up there regularly (look for every opportunity to go there), start a conversation about your product or service (start talking to her, get a name, phone number, email address) provide them with relevant information about your product and service (you talk with her and let her see why you are the best choice for her, gradually build up to learning more about her).

So you make calls, go on consultation sessions (more date nights) and give valuable information (give her gifts).

She has gotten to a point where she knows you, likes you and trusts you because you care. You want to always provide for her and be there for her and grant her every wish (lol, within reason). At this point, her love for you is endless. So you make your proposal to marry her and her answer is yes.

You keep doing this and instinctively, you know the right time to make your offer. You finally present them with the product or service and they are ready to buy. They act immediately.

This transaction happened because you have been able to help them win little victories and this has positioned you as the expert in your industry.

Truth is, you have not earned the permission to sell to your potential customers, up sell or cross sell or customers until you’ve built trust first. These days, no one buys anything from a complete stranger, especially if it’s not what you are looking for. If there is no trust here, there is no sale.

Now, if you lack the strategies to ensure that you have a consistent inflow of the right kind of people who are looking at what you sell or the kind of service you provide, you don’t have a system that nurtures and engages your prospective and current clients so they buy more from you, it’s only a matter of time till the sales stop coming and your business comes to a grinding halt.

What’s worse?

After a short while, you are looking at no income at all to support family. You definitely have to deal with lack of self esteem because you are frustrated with no way to pay bills, school fees and provide for the family.

Looking on the much brighter side…

An authentic marketing strategy that’s measurable and trackable helps you predict results and gives your business confidence and expert positioning.

You are sure to receive hundreds of daily visitors interested in your product or service and you increase your chances of making sales therefore positioning your business for success.

It’s as simple as installing the right marketing system into your business.

What if I tell you that there are cutting-edge strategies and tools you can use to consistently increase the number of visitors to your business both online and offline?

Furthermore, these visitors will be so streamlined to only those that are interested in your product or service, drastically reducing the amount of time you will spend convincing them (prospect)to take your offer…

Another interesting thing is that you don’t have to break the bank to get amazing results, as opposed to the kind of money that’s usually spent on traditional advertising (which many times can be extremely difficult to track results).

Now, I’m talking about those snippets you put on radio stations, the short TV ads (many times, with no call to action), the Big Billboard Ads that do NOT help you track the amount of eyes that have seen the ad and only sit down waiting for trickles of sales to come in.

In my opinion, that’s a lot of money gone down the drain.

Are you ready to take advantage of a lifetime opportunity to consistently attract qualified leads to your business using tested and proven marketing tools and strategies?

Your business brand will also be taken from an obscure position to where it becomes more recognized in your industry.

I’m sure you are ready to give your business the boost it needs – a marketing system that gets you the right kind of people interested in doing business with you, a model that shows you how to nurture and engage your client whether prospective or current and most importantly, how to keep you in the minds of your clients so they buy more from you.

So just click on the link below and get ready for your FREE consultation session where we will look at the loop holes in your business, what you currently have as a marketing system and help your business get positioned as the ideal solution provider in your industry.

AboutJoie Thompson

The Content Marketing Executive at iVEN Digital. She helps brands develop effective marketing stories, to attract their ideal customers to their business, products, and services, engage with them and convert them to sales and also, repeat sales. She is responsible for digital content creation, curation, and editing on social media platforms and other digital platforms.