Is Your Lead Generation System A Complete Mess of Things?
You’re probably already well aware that leads drive your business forward. The more you have, the more clients you can get. So they’re pretty integral to your business development. It’s simple!
But what’s not so simple, is actually getting that constant flow of leads trickling into your business.
Often finding a rhythm for lead generation takes tons of your time and focus. But once you learn the ropes, it’s a matter of tying it all together.
Here are my top 5 tips for generating leads with your digital marketing:
1. Know who you want to work with
I know, I know… It sounds pretty obvious, right?
But knowing exactly who your ideal clients are is even more important than you probably think. It’s actually quite crucial when it comes to generating leads for your business.
This is because there exists a very straightforward principle: the better you know your client, the better you’ll be able to appeal to them.
Ask yourself: what is the BIGGEST and most COMMON problem your potential clients face?
The answer to the question will form the inspiration for your whole digital marketing strategy.
For example, if the biggest and most common problem you solve for your clients is “not having predictable sales appointments each month.” So in all of your digital marketing… this is what you talk about again and again…. and again.
In your business, write down the answer to that question and then keep reading the rest of the tips to know what to do next…
2. Focus on one platform
We have made a big mistake of trying to do EVERYTHING all at once.
We always thought… more = better.
So, we would:
• Post regularly on Instagram, Twitter, Facebook, LinkedIn, Snapchat, Google+ (back when it still existed)
• Post Instagram/Facebook stories
• Create YouTube videos every few weeks
• Create a new webinar every month
• Create new blog content as often as we could
• And a lot more…
None of these things in themselves are bad… In fact, they all help grow your business… But when you try do everything in the beginning, you run the risk of spreading yourself too thin (which is what happened to me) and then not doing anything extremely well.
Later, we noticed 80% of our results came from 20% of our digital marketing activities.
So deciding to use the Pareto principle and focus time, resources, and money on 20% of the work that actually generated the most (and best) leads.
If you can focus your energy and invest your time in mastering one channel first, you’ll be better off for it. It means you have one, reliable source of leads.
Then once you’ve mastered that, scale up and add another channel.
The most popular channels to specialize in for lead generation (for ourselves and most of our clients) are Facebook, LinkedIn and Google.
3. Build trust with a simple video presentation
You could generate hundreds of leads every month, but if people don’t trust you, then how many prospects are likely to do business with you? Zero.
So building trust is essential to your lead generation strategy, if you want to convert these leads into paying clients… (and that’s the whole point of lead gen, right?)
There are a lot of ways to build trust and one of the best ways is by having a 5-10 minute video presentation that educates your potential clients about how to solve a big and common problem they have (see tip #1 above).
In your video presentation, you want to talk about:
• The big problem your clients have (to show you understand them)
• Possible alternative solutions to that problem (doing it themselves, using a competitor, etc)
• How your solution is better vs the alternative solutions
• Call-to-action at the end for people to schedule a call with you if they to learn more about working with you
The video presentation doesn’t have to be anything fancy. It can be as simple as some slides in PowerPoint or Keynote with your voice speaking over them. You don’t need to be on camera or need any fancy video equipment or software.
It’s also a good idea to host this video presentation on a marketing funnel (a series of landing pages specifically designed to take people from a lead to a booked sales appointment).
To host your marketing funnel, I recommend using either Thrive or Clickfunnels ( Thrive is the main funnel software we use… but both are good).
4. Follow up with leads through email marketing
Whatever channel you choose to focus your lead generation energy on, email marketing is something you’ll be doing regardless – and it’s a great way to go about building trust with potential clients.
Although some leads will convert into clients quickly, the bulk won’t. Often, you will need to follow up with your leads multiple times over a long period of time (sometimes months or even years) before they convert into clients.
If you don’t follow up with leads via email on a regular basis, you’re missing out on a huge opportunity to convert leads into clients over the long-term.
5. Get expert help when needed
There’s a lot you can learn on your own when it comes to lead generation.
But consuming free content can only take you so far….
You’ll reach a point when you’ll need to work with an expert to explain how to implement what you’re learning for your specific and unique business.
You’ll need someone to check your work and make sure you’re definitely doing things the right way.
And you may even need someone to actually implement everything you’ve been learning (especially if you’re too busy to do it all yourself).
So how can you get expert help?
It’s by working with someone who has a proven system and has already done what you want to do.
It reminds me of this quote from Tony Robbins:
“If you want to be successful, find someone who has achieved the result you want and copy what they do and you’ll achieve the same result.” – Tony Robbins
Over the years, months, weeks, days, hours – we have developed a system that has been able to generate predictable leads and sales appointments each month while automating 80% of the work.
Would you like to learn how to set up this system in your own business?
If so, then…
Click here to learn more about how to generate leads for your business.
In this online training program, we’ll show exactly what you need to do step-by-step to generate predictable leads and sales appointments every single month on-demand and automate over 80% of the work.
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