Instagram Caption- Unspoken Rules and All You Need To Know About Them.
I’m almost sure we’ve all done this one time or another, you are doing some shopping at the mall, or in transit to your office when you realize. “Ah! I haven’t posted anything for Instagram today OMG!”.
Hurriedly, you scroll through your gallery checking for a great picture to use and then you quickly compose a caption that will go with it. All in the space of 2 minutes, if not less. At the end of the day, your caption is a mess. This happened to me a few years ago. I’ve since learned my lesson.
You might have had the perfect photo to post on Instagram, but lacked the capacity to come up with an equally as stunning Instagram caption to go with it.
It’s probably not your fault. You’re probably a great writer for your brand and audience, but you’re posting when you’re busy! This is most likely the first problem with your Instagram captions – you’re not giving yourself enough time to craft it right.
To successfully post on Instagram and getting your audience to love and engage with it, takes a bit more than a great photo. This is exactly why you shouldn’t be posting to Instagram the next time you’re standing in line at the checkout counter at Shoprite or on your way to work.
So, to save yourself some distress when it comes time to publish your next Instagram post, let’s look at the following:
UNSPOKEN RULES ABOUT INSTAGRAM CAPTION.
1. DRAFT OUT YOUR INSTAGRAM CAPTION AHEAD OF TIME
Crafting a post for Instagram can be totally time-consuming especially if you’re creating your posts a few minutes before you want to publish. The best way I have found is to draft out my captions ahead of time. It doesn’t have to be perfect the first time around. It’s better to have something written in draft mode than it is to have nothing at all.
Even if it’s a draft of some ideas in your “note” app on your phone. The next you want to create content for Instagram, remember that a few points written down about the topic you want to talk about are better than nothing! It will save you a lot of time.
2. MAINTAIN A CONSISTENT WRITING STYLE FOR YOUR INSTAGRAM CAPTION.
Consistency is key.
It plays a major role in social media success. Look at big brands and influencers on Instagram you will find that they maintain a very consistent caption style and brand voice.
You can see the consistency when you browse their grid of stunning photos, but what you don’t see on the grid at first glance are the captions!
So, the next time you see a brand with over 10k followers, pay attention to what’s happening on their page. If their audience is responding with their likes and comments day after day, then chances are their consistent and have honed in on what their audience likes from them.
Once you maintain some form of consistency, you should be able to see what is working best and repeat what works. Until you do, you will never know. So, give it a try!
3. REMEMBER YOUR GOAL IS TO GET YOUR AUDIENCE TO KNOW, LIKE AND TRUST YOU FIRST AND THEN TO RESPOND.
If your focus is not to be social and creating a conversation with your target audience, then you’ve missed the point of it being a social platform. Social media is all about being social. It’s not enough to post a simple caption like “New blog post up, click the link in my bio”.
Although that caption does have a goal in mind, it’s not very well thought out.
Yes, you’re trying to get your audience to know about your new blog post and that they can read it by clicking the link in your Bio – but what happened to personality, brand voice, or character? Why should they border going out of Instagram to read? How will reading your Blog Post help them solve the problems they are having? Always provide context for your pictures.
A better way would be to add some personality to your caption. It definitely will help your new followers get to know you better.
Whether your final goal is to get your audience to click a link, entice them to share your content with others, or invite them to engage – remember getting a response is only part of the goal. They have to know and like you too. Give them a peek into what to expect them they link on the link.
Helping your followers know you and your brand is one they can trust first is the first step in getting a response.
4. FRONT-LOAD THE IMPORTANT STUFF
The maximum number of characters for an Instagram caption is 2200 but the more important thing to note is that Instagram is optimized for a mobile viewing experience. This means that only the first 125 characters of the caption(3-4 lines) will show up in your audience feed. To see the rest of the caption, they will have to click more.
Remember, you’re competing for user attention with every other Instagrammer that they follow, branded or not. You’ll want to catch their interest quickly before they scroll past to look at a more interesting post.
But don’t get me wrong, I’m not saying you should make your captions super short so your readers can see the full caption without having to click “more.” Instead of that, simply frontload your captions with the important content or text calls-to-action. and leave any hashtags, @mentions, or extra information for the end.