[Download] Ideal Client Worksheet
Knowing and Identifying your ideal client is key to marketing your products and services because it will speak directly to their needs and desires.
You definitely don’t want to waste time, money, and effort in marketing your “great” product to everyone that walks the streets.
So how do you identify who your ideal client is?
Your ideal client is that “person” who finds the perfect solution to a problem or need they have in the product or service you provide. They are the customers you would like to have hundreds more of.
Many times, business owners hit a snag when trying to identify their ideal client, I understand how you feel so in this blog post, I will walk you through to how to identify your ideal client.
You can download the Ideal Client Worksheet and fill it in as we go through this step-by-step tutorial.
#1: What Is Your Business?
This is a question many businesses think they have the answer to off the top of their head. This is not always the case.
A good example is iVEN Digital.
iVEN Digital Marketing Consulting is a marketing company that helps business owners and marketing executives draw up and implements an effective marketing plan that gets more customers, increases sales, and gives measurable results in 90 days or less.
This is our business. Now, what’s yours?
#2: What Problem Does Your Business Solve?
The next thing you want to ask yourself is, “what problem does my business solve?”
Using iVEN Digital as an example again…
One of the major challenges that most businesses have is getting more customers, converting them to sales, and keeping them as loyal customers.
We help you develop and implement a marketing plan that gets you your perfect type of clients, help you develop strategies that keep you constantly engaged with these clients, and help you discover and build your value ladder for maximum customer satisfaction. You become the hunted instead of the hunter. No more rejection.
So over to you. What problem does your business solve?
#3: What Is The Demographic Of The People You Want To Do Business With?
You might be wondering how to do this. It’s simple. All you have to do is decide on who you want to do business with.
Because you think you have a great product doesn’t mean everyone wants it and definitely doesn’t mean that those who are interested are ready to buy from you just yet.
So you need to decide who these people are using these parameters.
Now let’s take a look at the Demographics of the clients iVEN Digital works with…
We work with male or female individuals as long as they, business owners, and/or marketing executives within Africa.
Our clients are mostly married with kids and for the income, we put in an average income range.
So, who do YOU want to work with?
#4: Goals, Challenges and Pain Points Of Your Ideal Clients
Once you’ve determined who you want to work with, let’s drill down to the feelings of these clients.
This particular activity will help frame your marketing message to your clients in a way that it resonates with them or in a way that they can identify with. So answering these questions gives you clarity on what to write in your emails or blog posts, or on your social media sites.
For iVEN Digital…
a. Goals – Our clients always want to eliminate the feeling of going out of business because they don’t have a consistent inflow of potential clients interested in doing business with them. They also want to make their existing customers become loyal customers and get them to make more sales.
b. One of the challenges they face is that they employ or develop what they think are “affecting marketing strategies” that doesn’t guarantee results but drains their bank accounts. Their marketing efforts are not measurable or trackable hence, no way to monitor results if any.
c. The pain points – An inconsistent amount of potential clients will never guarantee sales. There is a constant fear our clients have that very soon they will lose their bread and butter because their business is failing and not funds to support self or family needs and lifestyle.
This is IT for the iVEN Team. Now look at your worksheet and fill it out.
#5: What Has Been A Pro And Con For Them and Why Might They Say No To Buying From You?
One major objection many of our clients have is, “my industry is different. Can it work for me? I have spent a lot of money on marketing with nothing to show for it…”
Well, the fact of the matter is, marketing is the same everywhere. You just have to be talking to the right set of people, saying the right things, and doing these two things on the right platforms and at the right time.
Then, there is always “the purpose and “the goal” to everything marketing piece you put out there; so nothing is left to chance.
At iVEN Digital, we don’t just explain it all away, we give our clients and customers cases studies that show what is possible and if we do the market research right, we know how to handle your marketing in a way that speaks directly to the right people that are interested in your product or service.
Once you complete this worksheet, you will end up with informed facts that you can attribute to what we call a “customer avatar”. This is a fictional character that represents your ideal prospect, and this helps you understand the motivating beliefs, fears, and secret desires that influence your customer’s buying decisions.
Your customer avatar will help you fine-tune your marketing efforts and help you understand why some products sell better than others. It also helps expose important gaps or conflicts in your marketing messages of which you may be unaware.
So complete your worksheet and if you hit any bump in the road, feel free to send us a message on Facebook.