How To Attract The Audience You Want With Inspiring Visual Content.
Are you struggling to grow your business with visuals on Instagram?
Do you have a tough time getting your ideal clients clicking on the LIKE button on your Instagram feed?
Then this post is for you.
In this post, I share with you how to use visuals to capture your prospects attention and ultimately convert them into customers.
Think of this simple strategy… “We all need to start pretending we have 3 seconds or less to catch someone’s eye if we want to get an idea across.”
It’s as simple as this: if you can’t win your prospects’ attention, you can’t convert them into customers.
We live in an age of information overload. “Every two days we create as much information as we did from the dawn of civilization up until 2003,” according to former Google CEO, Eric Schmidt.
In 2011, there were over one TRILLION pages on the internet. 1,000,000,000,000! As wonderful as it is having so much information at our fingertips, humans can only consume so much at a given time. We have multiple inboxes overflowing with email, several social networks flooded with real-time updates, and one or more mobile devices buzzing and beeping with even more messages.
It’s no wonder our attention span for one piece of information is shrinking. To truly cut through the clutter, it’s more important than ever for us as business owners to create web content that’s both useful and aesthetically pleasing.
The rapidly growing user bases of photo-centric sites like Instagram, Pinterest, and Facebook’s news feed are just three of many indicators that consumers are gravitating toward visual content that conveys an idea and sparks an emotional response fast.
Even from my own research as I have seen that photos generate 53% more likes than the average post.
The Importance of Visual Communications In Your Business
1. It Provides Comprehensive Brand Information
One of the most powerful tools in realizing marketing and sales objectives is visual communication. Visuals market products and services by highlighting their benefits, features and how they work. This leads to brand authenticity and rids customers of any confusion about a business.
2. Helps to Convey a Brand Message Quickly
You heard the expression, “A picture is worth a thousand words.” One glance at a picture will communicate your message much faster than a chunk of text.
Visuals thus convey information about a company faster resulting in more engagement. More engagement, in turn, leads to the acquisition of higher revenues.
3. Promotes Better Retention of a Brand Message
The use of visuals in marketing enables the target audience to retain information about the advertised products longer. According to marketing experts, visuals or images are retained in the long-term memory. For this reason, prospective customers are able to remember and retain information about a business, its brand or products/services effectively.
4. Aids In Decision Making
Visuals offer a convenient mode of decision making in businesses. It facilitates easy and quick interpretation of information. Quick information processing means quick and accurate decisions.
Visuals help customers to make efficient and quick decisions about a company’s products. For instance, a company that uses visuals to display products on offer appeals more to customers due to the self-explanatory nature of visuals.
5. Create an effective visual communication plan
Creating an effective visual communication plan is vital in order to be effective with your message. Below are the considerations you should make for effective visual communication.
a. What do you want to communicate and what results do you want from your communication?
b. Who is your audience? Creating a profile of your audience will help you communicate directly and more personably with your audience.
c. Can you find out what your audience’s point of view about what you are going to communicate is?
d. Once you have an idea of what your audience thinks about what you want to communicate, do you need to reinforce their point of view, explain your point of view, or keep the message at the top of their minds etc.?
Be clear about what you want to communicate.
e. Consider the timing of your message.
That is, depending on what the message is and the call to action that you anticipate or want what is the best time to communicate your visual message?
f. What is the best and most appropriate mode of communication for your visual message?
Depending on your visual message, you may prefer video, animations or digital images.
g. Find out the resources that you will need to pass your message. Will you need Social media, posters or billboards, radio jingle etc.?
h. How will you know that your message has been effective? Is your call to action going to enable you to gather data for analysis?
i. Will you require follow up communication? What shape will it take? For example, your initial communication could direct your audience to a website in order to get further information or purchase something etc.
With effective visual communication, you will be able to attract more customers and make your staff more efficient and effective in their work. These benefits will directly impact how fast you can grow your business.
(NOTE: Want to make sure your Instagram strategy is helping to grow your business? Download our FREE Instagram Hashtag Cheatsheet and you can quickly find out what’s working and why, so you can do more of it! Learn more here!)