3 Ways To Grow Your Business Using LinkedIn

Ruth Kusemiju February 1, 2016 4 Comments

You’re reading this article because you are interested in how to grow your business using LinkedIn.

At the same time, somewhere at the back of your mind, you might be wondering if it’s really possible to do.

Yes.

It is possible to grow your business using LinkedIn and I’m going to share 3 tips that you can use to start doing this today.

But first, let me share why LinkedIn is an absolute must for business in the 21st Century.

Why LinkedIn?

Whether you’re an entrepreneur, business owner or marketing executive, LinkedIn has something for you.

In today’s world, when someone is thinking about doing business with you or your company, they turn to the internet. They check out your website, your social media profiles and what other people have to say about you.

Your job is to make sure that what they find helps them to make that decision to do business with you.

LinkedIn is one of the most important social networks for professionals. Although often overlooked, LinkedIn has over 400 million registered with 1 in every 3 professionals on the platform.

But, just having a LinkedIn account is not enough.

There are several key strategies that you can begin to use today to grow your business network and position yourself as an expert that people want to work within your industry.

In this article, I share 3 ways that you can start using now.

3 Strategies To Grow Your Business Using LinkedIn 

Your Profile

A strong profile is paramount to using LinkedIn successfully.

Your profile needs to tell your customers what you do and love to do.

It should feature a professional photo and links to any recent articles, training, speaking engagements.

A strong profile must contain these key elements:

• A Profile Photo: It should be recent, professional and represent you or your company.
• The Headline: This is the most crucial 120 characters on your profile should stand out, include important keywords that are specific to your practice area and make people want to read more about you. 
• Summary: Write your summary in a tone you would use to address clients or customers over coffee. Your description should make them want to hire you.
• Background and Experience: Make sure your background and work experience is relevant to your current practice. The most important information should be at the top. Take advantage of the chance to expand on topics that are important and wouldn’t fit on a regular CV.

Groups

Forming or participating in groups actively allows for clients to communicate with you directly. 

Look for groups in your industry and join them. If there are none, create one.

Then, offer valuable advice, content and position yourself as knowledgeable and an expert in your field.

Publish Content

LinkedIn Pulse is LinkedIn’s publishing platform. It provides further opportunity for Business Owners, Marketing Executives and even Entrepreneurs to spread their content, product and services wide and far.

So, start publishing your own content on LinkedIn Pulse, as well as articles from others in your organisation and any outside content that you deem interesting.

That’s it. The three key ways to build your business using LinkedIn.

For More Tips on using LinkedIn to build your business, get a copy of this FREE Report: 7 Ways To Get More Clients For Your Business Using LinkedIn.

AboutRuth Kusemiju

Ruth Kusemiju is a social media advertising consultant and marketing strategist. She serves as the Director of Social Media Strategy for iVEN Digital and is keen to help small, medium and large-sized businesses leverage the power of the internet and social media to increase exposure to their brands and get their products and services in front of the right people. She’s keen on using social media which is one of the most powerful advertising tools that businesses can use to connect their brands to their targeted market niche. She is one who lives her life with integrity, originality, vision, and creativity. She is independent and stubborn and rarely strays from her vision - no matter what it is. A healthy food eater and lover of nature.