[UPDATED] How To Find Your Ideal Clients On Facebook
In this article, I am going to share with you how to find your ideal clients on Facebook so that you can show what you have to offer to the people who want it and are willing to pay for it.
Without this, your entire marketing efforts could be worthless and expensive.
Know Your Ideal Client
First, you need to actually know who your ideal client is.
We talk about that extensively in other articles on the blog and from other sources as well.
- How To Define Your Ideal Client
- [Download] Ideal Client Worksheet
- The Customer Avatar Worksheet: Finally, Get Clear on WHO You Are Selling To!
Once you have identified your ideal client, the next step is finding them on Facebook.
There are 2 reasons:
1. The Numbers
In case you didn’t already know, Facebook has over 2.5 billion Monthly Active Users (as of December 2019) worldwide.
Let me put that number in perspective for you. There are 3.2 billion people with access to the internet all over the world. That means it has access to over 78% of people on the internet.
So, if your customer is online, you have a 78% chance of finding them on Facebook and they use Facebook actively each month.
Those are great numbers.
And let’s take a look at the number of people Facebook has in different countries all over the continent:
- Nigeria: 20 – 25 Million
- Ghana: 5 – 6 Million
- Kenya: 8 – 9 Million
- South Africa: 15 – 20 Million
Chances are your customers are on Facebook.
2. The Facebook Ad Platform
One of the great things I love about Facebook is that they have a lot of data on their users.
And they allow us as business owners and marketers to tap into this data and try to reach our customers and clients, as long as we’re in line with their ad policies, of course.
How To Identify Your Ideal Clients on Facebook
When it comes to identifying your ideal clients on Facebook, there are 2 major ways to do that and I’m going to break down both for you.
Method 1: Facebook Social Graph
The first option is using Facebook’s social graph. Facebook social graph is Facebook’s search engine.
This is found on the top of your Facebook screen.
It looks something like this:
How To Use Facebook Social Graph
For instance, let’s use a wedding planner.
A wedding planner’s potential clients would be newly engaged women.
To be even more specific, you can decide to focus on newly engaged women in a particular City or State.
Here’s an example of how you would use Facebook Graph Search for this:
You just opened a new Chinese restaurant (Yes, I love Chinese food 😁)
Your ideal client will be someone who likes to eat Chinese food and lives reasonably close to the location of your restaurant.
Here’s what that search will look like:
Notice what I did in both examples?
I’m searching for pages liked by my ideal clients.
The reason for that is when we know what pages they like, we now know where to find them.
Which takes us to step 2.
Identify at least 10 pages you want to target using the method above.
Push for 20 if you can. The goal here is to get a sizable target audience.
Make sure the pages you select are active pages.
Take note of these things:
- How often do they post?
- When was the last time they posted?
- What is the engagement like on the page?
- Is that engagement commensurate with the size of the page audience?
In other words, you don’t want to have a page with 100,000 fans but see only 2 likes on their posts.
After you pick your winners, look through all these pages and find out if any of them allow guest posts – free or paid.
For the pages that do, post valuable information on these pages. It is best to post or comment on these pages as your business page (and not your personal profile).
This is an example of posting as your fan page and not your personal profile looks like.
So here, we are choosing to post as Beach Body Consult rather than as an individual.
BUT the most effective way to use these pages is to save them on a notepad and use this information when you run ads.
(Recommended: How To Run Profitable Digital Ads)
Groups are by far a favorite of mine.
The disadvantages of groups are you can’t target them using ads.
However, the great advantage is that groups get a lot of news feed visibility and definitely much more than pages.
This simply means that you will get more people in those groups to see what you have to offer, especially if it’s an active group.
Also, these groups are communities that you can join, be a part of and gain incredible insight into what and how your ideal clients think and make decisions.
So, find groups that your ideal clients are a part of. In these groups, share helpful information that answers questions they might be having.
Always lead them back to your website where you can showcase your products or services.
Here’s an example of a group of wedding services in Kenya:
It is important to read the guidelines of groups so you know what is accepted and what is not.
Violating it can get you kicked out the group or reported to Facebook.
Usually, when you’re providing useful information, you get applauded and seen as a valuable member.
An example of useful information a wedding planner might put up is “7 Things A bride-to-be must do before the big day“.
Another great example is “Wedding Day Checklist: Do not forget a Single thing.“
In this article, you will give them the information and then give them a call-to-action which is to lead them to your product or service. This is important as the goal is to ultimately make money.
Let’s go over to the next way to identify your ideal clients on Facebook.
Method 2: Facebook Audience Insights
Facebook Audience Insights is a FREE tool that Facebook makes available to all advertisers.
And it’s a goldmine.
The Audience Insights tool does exactly what the name suggests: it gives you insight into your customers and helps you know how to target them.
How Does It Work:
It’s very simple.
If you have a basic idea of who your ideal client is, you can fill in this basic information, and then, it gives you insight on your likely audience.
But it’s better I show you than just tell you, yes… so let’s walk through the process of using the Audience Insights Tool.
(Note: In order to use Audience Insights, you’ll need to have a Facebook Ads Account.)
Step 1: In your ads manager, go to the menu in the top left corner and click for options. Scroll down to Analyze and Report and select Audience Insights.
Step 2: You hit the Audience Insights Dashboard. Now, it’s time to enter in the details you do know about your audience.
Here are some of the things you can put in:
Interests: There are a lot of Interest options to choose from. When you know your audience, you know a bit of them of what their interests are. Select what is appropriate. You can also just type in some interests and you’ll have suggestions come up.
- Pages: You can also select pages that you are an admin to and get insights on who your followers are. This works really well if you have a page with a lot of followers. It will only give data if you have an audience of at least 1,000 people.
Advanced Options: There are also other additional advanced options you can target as shown in the video below. Some options are available for all regions while others are specific to the US Market only.
Step 3: Get Insights on your audience.
First off, these insights are important because they give you an idea of how to find and target your ideal client, especially if you’re going to be running ads.
So far, we’ve been working mainly on the menu on the left. Now, you can see insights based on the parameters you inputted on the right side.
There are 4 tabs that it gives you insight on.
You can see whether the audience is predominantly male or female, and what age groups they most likely are.
You can see their relationship status and the educational level.
You can also see what job titles are most popular with the audience you are trying to gain insight on.
This is real gold. It lets you know what pages your audience likes as this is actually what you are going to put in the detailed targeting section of your ads.
You can also see the top locations where your audience is. That gives you an idea of locations to target. This is especially useful if you’re on a budget.
Finally, you can see how active your audience is on Facebook and what devices they are accessing it on.
For instance, you can see, how much they interact with:
- Offers, etc
That’s it. The two top ways to identify your ideal clients on Facebook.
If you want to know more ways to find your ideal clients on Facebook easily, make sure you watch out for How To Find Your Ideal Clients on Facebook Free Training Video.
What has been the most effective way to find your clients on Facebook?