Growing Your Audience on Facebook. Profile Page Vs. Business Page

Joie Thompson May 11, 2016 0 Comments

I’m pretty sure you’ve heard the statement, but if you haven’t…

“If Facebook were a country, it would be the most populous nation on earth.”

Imagine exposing your product /service to just 1% of that number…the possibilities are endless, to say the least.

It will be almost insane not to take advantage o f the opportunity to leverage on the world’s largest social media platform to grow your business and increase sales.

Having a vibrant Facebook Business Page is the foundation, and it’s the first step to a winning Facebook Marketing strategy.

The opportunity in front of you now, to utilize the power of Facebook and attract your potential client’s attention, has never been greater.

As good as a personal profile page could be, there are limitations to having just a profile page. A few are:

• A simple personal profile page usually does not look professional enough for business.
• You only have ONE profile in your name.
• You only have 5000 friends and a limited amount of people following you.
• Facebook has no advertising facilities for personal profile pages (this alone is enough reason…for me, I can’t market my business on Facebook then…) amongst others.

However, a business page is the opposite.

A business or fan page is specifically designed for business.

It enables you build your brand, a audience, build your authority, promote (advertise) your business, engage and market your products and services to your ideal clients.

Notwithstanding, having both a personal profile page and a fan page can also work really well on Facebook. You can start by getting you friends on your personal page to follow your business page.

This is the fastest way to start building a follower-ship on Facebook. I kinda like this too because owning a personal page also gives your audience the chance to know the ‘personality’ behind the brand.

You should note at this point that whatever page you spend most of your time on will likely get more engagement.

Having a Facebook business page, in my opinion, is like you having your own piece of real estate in the largest country in the world. It’s like being the chief of a small village that’s consistently growing. 

Now, growing your fan base is not just about the numbers.

Thing is, you can get the numbers with little efforts these days: page likes, posts likes or comments, shares. You just have to be consistent. But that’s not the point of having a Facebook presence.

It’s all about the community; an engaged audience. You don’t want just fans or interested suspects, you want people interested enough to ask questions and give feedback in your community.

An engaged audience will bring other engaged fans with the power of word-of-mouth.

Yes! The opportunity is enormous. If you are not actively, strategically and systematically using Facebook to engage with your market you are, without a doubt, leaving lots of money on the table for your competitors.

If you fall into this category, don’t beat yourself up. You still have the chance now to make up for it.

What you need now, is a tested and proven strategy to help you build an engaged audience on Facebook and generate income for your business on a daily basis. This will also help move your product or service from where it is now to a position of greater relevance to your target audience.

Any business owner that knows how important it is to harness the power of Facebook marketing for their business knows that there is a need to incorporate a deliberate mixture of:

• Always listening to your audience
• Giving them relevant messages
• Enabling others to share your relevant message

The fact is, there is a lot of strategic planning involved in building a sustainable and engaged audience on Facebook.

So if you’re wondering about what to post on Facebook that will keep your audience engaged and giving feedback and sharing your content, you are not alone.

I had the same problem and had to figure it out from scratch. The good news is, you don’t have to.

I have taken all I’ve learn’t over the past 3 years, and also what the most successful brands on Facebook have done to keep an engaged audience, and I have put it together in a Report that you can get for FREE.

Click here to gain instant access to the FREE report on 9 Killer Facebook Post Ideas that you can begin to use right away to get a more engagement with your audience.

You don’t need people taking up fan-space on your business page that don’t engage with your content or worse, will never become clients. You need a genuine audience of engaged followers that are interested in you and your business and have great potential to become your clients in future.

Take advantage of the enormous opportunities to leverage Facebook for business to build stronger relationships with your professional contacts using these 9 Killer Facebook Ideas.

AboutJoie Thompson

The Content Marketing Executive at iVEN Digital. She helps brands develop effective marketing stories, to attract their ideal customers to their business, products, and services, engage with them and convert them to sales and also, repeat sales. She is responsible for digital content creation, curation, and editing on social media platforms and other digital platforms.