Facebook is the leading social community online and now has over 900 million users worldwide. Not only is it a great tool to connect with friends, family, colleagues and more across the world, but it’s also a great tool to increase traffic to your blog. There has never been a better way to maximize your exposure, and get your message seen by a massive customer base.

Here are 7 tips to increase blog traffic with Facebook:

1. Write an Applicable Profile:

If you want to use it as a tool to establish yourself as an expert in your field and drive traffic to your blog, then you need to make sure your profile includes the information to support your expertise. Be careful about the types of photos, videos, and personal interests you include in your profile though.

2. Find Friends:

Use the search tool to find people on Facebook. You can search by name, company, school, and more. You don’t need to know a person before you request to be their friend on Facebook. You can also find people to friend by looking through the friends of people you’re already friends with and looking through Facebook groups and pages to find people with similar interests to your own. When you find people who match your criteria and might be interested in your blog content, go ahead and send them a friend request!

3. Join Groups:

Search for groups related to your blog’s topic, and then join those groups and get active in the conversations going on in those groups. If you can’t find just the right Facebook group to support your efforts to drive traffic to your blog, create one! Create a group for any topic or reason on Facebook and invite people to join it.

4. Build a Facebook Page and Like Other Facebook Pages:

This is another great way to network with the Facebook audience. You can become a fan of existing Facebook pages (just search for ones related to your blog and then join the converation), and you can create your own. Your blog could be considered a brand, so go ahead and create a Facebook page for your blog. Then be sure to feed your blog’s content into your Facebook page status updates and continually add interesting information to it to keep the conversation going.

5. Link Your Facebook Page to Your Other Social Account:

There are many tools available to help you build a great Facebook page that can drive traffic directly and indirectly to your blog. Take the time to link your blog’s RSS feed to your status updates, link your Twitter feed, Pinterest, Google+ content, and so on to your Facebook profile or page. This way, your updates appear in your status stream for all of your friends to see. In some cases, a new tab is added to your Facebook profile or page, so content from some other services (such as SlideShare) is always easy to find.

6. Promote Your Facebook Link:

Include your Facebook link in your blog’s sidebar, in your email signature, and anywhere else you can think of to encourage more people to find you and send you a Facebook friend request.

7. Be Active:

You can’t just create your Facebook profile, page or group and then disappear and think it will drive traffic on it’s own. In order for your Facebook efforts to drive traffic to your blog, you need to actively update your status, share great content, join conversations, and engage with other people. By building relationships with your Facebook friends, you can indirectly grow your blog’s audience, too.

You can get more tips on how to increase your blog traffic here,  Susan Gunelius did a great post on it , but I’ll like to know what’s your opinion on driving Facebook traffic.