Dominate! Competing Is NOT For You.
A Mentor once said, “Competition is for sissies“.
Have you ever wondered?
One of the great lies perpetrated by gurus is the idea that competition is good.
The big question is “Good for whom—exactly?”
It might help provide potential clients with different alternatives and options to make a buying decision. It may also compel other businesses in the same niche to improve on their service delivery, positioning, follow up process, and even their marketing message.
However, in the business world, you always want to be in a position to dominate—not just compete.
If the old saying is, “Competition is healthy,” the new saying is, “If competition is healthy, then domination is immunity!”
Why settle for health, when you can get immunity…?
Let’s get going.
In the world of business, we find that quite a number of people make the mistake of getting so caught up in competing with the wrong players.
Hard fact is, competition keeps you busy looking at the person instead of dominating. Therefore, when you are competing just so you can prove to compete better, you are putting yourself in the same category as the other competitors. You are too focused on what others are doing and end up doing the same thing the same way.
And, many times, a price drop is what gets you to win while playing the competition game.
So, you are not improving or getting better. In a simple phrase, you are selling yourself short.
Keep this in your head. “Competition compromises creativity.”
It keeps you jostling for number 1 position rather than making you think outside the norm, dominate and keep others a distant second.
The creative edge always belongs to the person who seeks to do whatever it takes to dominate.
Those who seek to have ten times the activity, ten times the intimate follow up process and ten times the resolve to ensure that their clients are and stay satisfied with their service delivery.
A few scenarios…
In the world of sports, there are thousands of professional players and then there are the big names – Lionel Messi, Cristiano Ronaldo, Jordan, Lebron James, Jeter, Serena Williams, Montana, Ali. Get it? The other players were obviously talented enough to get a contract but few of them became legends. The greatest players do whatever it took to break the norm. They become known as “the dominating force.”
In a phone industry report, “Apple dominates the global handset market by capturing 66% of industry profits and 32% of the overall handset revenue. The loyal premium user base in the major markets like the USA, EU, and Japan is one of the reasons that Apple can still operate at a profit level that its competitors can only wish for. Now with a strong service strategy, Apple’s overall ecosystem is strong enough to guarantee it a steady inflow of revenue in the coming years.”
They focused on supplying premium products to a niched market. When there was need to expand the market to potential clients with a lower income level, they offered installment payments.
Apple didn’t seek to compete with Samsung or any of the other big brands out there.
Competition is a waste without the goal of being the best. Dominators set the pace. They are the ones being chased, not doing the chasing.
When you get too good at whatever it is you are doing, you find yourself content and satisfied. It’s easy to slide into being comfortable, ditch the ‘whatever it takes’ mindset and ease up. That is not the way to greatness. In fact, it’s dangerous. When you master one thing, it’s time to start up on another.
So how can you start to dominate instead of just competing? These steps should get you on the path to domination.
- Decide that you are going to be the best, say it, and start working on a masterful plan! Ask yourself… where are you now? Where do you need to get to? Determine the resources you need (human, skills, tools, money) to get there? Find out what are others doing in your niche? What can you do better or differently? The right answers to these questions will get you the domination you are seeking. But hey, it doesn’t stop there. This is where you create the right machine with all the resources that will help you achieve that dominating status.
- Study the greats. Get your hands on everything you can to help you get that edge over the people who aren’t reading books, listening to MP3’s, going to seminars, and lectures. Learn what others in your niche are doing… the good, the bad, the ugly and seek to use your findings to provide better service delivery to the clients. Learn from other success stories – what has worked and hasn’t worked and add it to the machine that will get you to dominating status.
- Once you’ve figured out 1&2, Implement, Implement, and Evaluate. Don’t for a second compare yourself to others. Stay focused on your unique offering to the marketplace that sets you apart from everyone else.
- You’ve set a high standard for yourself and your business, so you’ve got to live up to it. Market yourself as the go-to expert in your space, let them see you as the lifesaver with the ultimate solution to their problem. Promote yourself and help others as much as possible.
- Do whatever it takes to get out in front of everyone else with your difference. Having a multi-channel presence will get you visible in front of all your ideal types of clients. Hence, doing ads on Facebook and Google alone is not enough.
That’s it for now. I promise if you even start thinking through and asking questions and trying to implement the little you have read from this article, you will begin to see changes in how you market. You will stop chasing the clients and stop copying the competition but stand out.
Eventually, you’ll get some critics. Which is good. That’s when you know you’re about to break out in front. Eventually, you’ll be way ahead and the people you left in the dust will begin to admire you. Always remember, competition is for sissies. It’s time to Dominate and not Compete.
The best time to start putting your dominating status in place because nothing else pays. Every business needs to be willing to do whatever it takes to stay relevant to their target audience and also stand out from what the competition is doing.