30 Digital Marketing Tools You Should Use In 2020
I love tools. I am constantly looking for tools that will make my life easier. And it’s no different when it comes to Digital Marketing.
With so many things to do, it’s important to look for ways to automate whenever possible.
Enter Digital Marketing Tools.
They are great because they help us do things faster and more efficiently.
Now, there are hundreds of tools that you can use for practically anything in the Digital Marketing space.
In fact, according to Martech 2018, this is how the Digital Marketing Tool landscape looks like:
No need to be scared. 🙂
In this article, I’m going to share with you my 30 Top Digital Marketing Tools That You Should Use in 2020.
Now, this is in no way an exhaustive list BUT it will help you get started.
Ok. Let’s dive in.
Domain name service providers are typically the same and perform the same functions. For me, When it comes to getting a domain name, NameCheap is my favorite.
And here’s why: Their Customer Support.
There will be times when you need to do things and have no idea how to and somehow, trusty Google isn’t giving you quite the solution you’re looking for, the Namecheap support staff is literally just a few minutes away with their live chat feature.
GoDaddy is another great alternative to NameCheap and another service that I use when it comes to Domain Name Hosting.
Really, you can’t go wrong with either of them.
When most people hear WordPress, they immediately think it is a blogging platform but it is so much more than that.
The beauty of WordPress is in how easy it is to use and also, how flexible it is to create whatever website you need.
And to prove the point, a recent survey found that WordPress powers over 32.3% of all websites on the internet.
For reasons why you might want to use WordPress or switch to it if you aren’t, read the 6 Important Reasons Why You Should Use WordPress for Your Website.
Hostgator is probably one of the most popular hosting platforms available. It offers a wide range of products and services that is great for businesses of any size.
Another great part about Hostgator is Customer Support. With 24/7 Live Chat available, you can always get someone to talk to for any problems you may encounter.
The one downside to Hostgator is the fact that there are many add-ons that you might need in the future and you have to pay for each one. I personally prefer to have all I need straight up and know what I am paying for without any additional costs springing up on me.
Nevertheless, Hostgator is a great option.
Siteground is a current favorite of mine. And you guessed it: They have awesome support as well.
They also have a variety of plans to suit businesses of every size and they are on hand to help walk you through every and any issues you may come up with.
And wait times to get in touch with someone are almost non-existent, unlike some other platforms.
Lastly, if you have multiple sites and multiple people managing these sites, you have the ability to grant or withdraw access to different individuals for different websites without having to give out your core details.
6. Yoast SEO
Creating content is most likely a key part of your company’s Digital Strategy. If it isn’t, it definitely should be.
And if you’re creating content, you need to have a good SEO strategy and Yoast SEO is just the tool you need to help you get started.
Yoast SEO is a WordPress plugin (another reason to use WordPress) that helps you ensure your content is properly structured to be found on google.
There is a free version that works quite well but there is also a paid plan available.
7. Google Keyword Planner
Since we’re talking about content, Google Keyword planner must be mentioned.
Google keyword planner is a good resource when doing keyword research for your content. It gives you an idea of how many monthly searches happen for a particular keyword and how hard or easy it will be for your content to rank (show up) for any keyword.
Quora is a question-and-answer website where questions are asked, answered, and edited by other users.
What has this got to do with Content? Well, it’s a great place to have an idea of what questions people are asking in your field or industry, and that gives you an idea of what type of content you need to create.
Grammarly is an all-time favorite. If you have anything to do with writing, whether its an email, an article, a report, you need Grammarly.
Grammarly helps take the guesswork out of writing and helps with spell checks, grammar errors and so much more.
If there’s one tool everyone must-have, this is it.
Social Media Tools
Alltop is a popular news site for any topic.
It aggregates top news and information from various sites in real-time, in one place.
So, if you’re looking for news and updates in your industry or business area, this is a great place to check out.
Pocket is another great place for accessing aggregated content in any area of interest.
One of my favorite features about pocket is that I can be reading an article on my laptop or my phone and saving it to share later is so easy to do.
There’s the mobile app, chrome extension or the desktop app and all work great.
Say bye to saving links in a notepad and hello to pocket.
When it comes to social media scheduling, Hootsuite is one of the top 5 tools you’ll ever find.
Not only is it affordable, but it is also extremely easy to use.
You can schedule content for all the popular social platforms (Facebook, Twitter, LinkedIn, Instagram), Hootsuite also makes it super easy to find and share other people’s content.
Also, the chrome extension makes it extremely easy to share as you’re reading an article. It’s as simple as highlighting what you want to share, right-clicking and voila… you just scheduled a post on twitter.
Buffer is a great alternative to Hootsuite and has its own perks, the main things being it’s a lower price point and how easy it is to use. The learning curve is much shorter than Hootsuite but it doesn’t have as many features.
But if you’re just starting out, and have only 1 person managing the social platforms in the company, then you might want to look at buffer.
14. When To Post
Do you use Instagram?
Have you ever wondered when is the best time for you to post to get the most engagement?
Wonder no more. When to post to the rescue.
When to Post is an app that analyses your Instagram account and lets you know the best time each day for you to post to get the most engagement.
Pretty handy, right? 🙂
Not enough companies are actively listening to what their customers are saying about their brand, products/services, competition or even the problems they are having.
Being there when a customer has a problem that you can solve whether it’s directly related to your products/services or not is golden.
Plus, it will set you apart from the rest of the pack.
And this is where Google Alerts comes in handy.
15. Google Alerts
Google Alerts lets you set up alerts for keywords, phrases, brands and will let you know when it is talked about on the internet.
That way, you can be up to date on the latest news, be there in a jiffy when customers have an issue, or even ethically steal your competitors’ customers by being there when they can’t.
You can choose to get these notifications daily, weekly, etc.
Of course, the faster, the better.
Ultimately, do what works for you but this is a must-have tool in your toolbelt.
16. Facebook Audience Insights
If you run Facebook Ads, Audience insights is a tool that you probably already use.
But just in case you aren’t, let me break it down:
Audience Insights allows you to have an idea of what pages to target when running Facebook ads.
So, this means you can plug in the location, and interest, page or behaviors of your ideal client (ideal client worksheet post) and get information that helps define your targeting in ads manager.
You could see things like:
- Demographics (Gender, Age, Specific Locations)
- Job Titles/Industries
- Pages They Like (which is really key)
- Interactions with the content on Facebook (like posts, ads, etc)
- Devices they use
… and more.
If you’ve never used Audience Insights, make sure you use it to research your target audience before you start your next Facebook Ad. (How To Find Your Ideal Client On Facebook)
The best part? It’s FREE. Thanks, Facebook. 🙂
This comes up again. Audience Insights is to Facebook as Keyword Planner is to Google Adwords.
When you’re running Search Ads on Google, you MUST use the keyword planner.
It gives you an idea of what keywords to use, what current bids are on that keyword from other advertisers and also, the search volume so you decide if you should even be bidding on the keyword.
Your choice of keywords will make or break your Search Marketing Campaign and so, this is a valuable tool to have and use. And yes, it’s also free.
GetResponse is an email marketing software that allows you to send bulk email to your list (build a list post link) of customers or potential customers.
GetResponse is great because not only does it offer email services but you can do other things with it like:
- Create landing pages
- Create Sales Funnels
- Create Facebook Ads right from the dashboard
- Host Webinars
- A host of eCommerce tools, and much more.
Basically, it’s all your marketing needs in one place.
And they keep on improving and adding to the features.
The best part is you can try it out for FREE.
ActiveCampaign is another of my favorite tools on the list.
It started out as an email marketing software to allow you to send bulk emails to your list but it is so much more than that.
It’s an email marketing software, marketing automation software and Customer relationship management Tool all rolled into one. And that’s just the start.
The reason I love ActiveCampaign so much is that it allows you to market to your customers on a consistent basis without having to do it every day.
You can set up email sequences for actions people take (opening an email, clicking a link, visiting a page on your website) and allow you follow up with these people based on actions that they take.
You could also track things like income generated from particular people on your email list, segment your most active and engaged customers and so much more.
Now, ActiveCampaign is not the only software that can do this out in the market. Nope. BUT, it is the only one with such an attractive price point that is right for businesses of all sizes.
So, if you want a little more than just an email marketing software, then you should give Active Campaign a try.
20. Thrive Themes
Thrive Themes is another favorite of mine and is known as the “All-in-one Business Toolbox”.
It’s a collection of different software that allows you to pretty much take care of almost all your Digital Marketing needs.
When you get the entire suite of products for a minimal monthly fee, you get:
- Thrive, Architect, + Optimize: Build Landing Pages & Split Test
- Thrive Themes: Build Your Website
- Thrive Leads: Build Your List of Potential Customers
- Thrive Quiz Builder: For Quizzes, Surveys, etc
- Thrive Ultimatum: For Sales with a deadline
- Thrive Ovation: Testimonials
- Clever Widgets: Sidebar Content
- Headline Optimizer: Split testing headlines
- Thrive Apprentice: Membership sites
- Thrive Comments: Gamified comments
It’s important that I mention that thrive is a WordPress plugin and so, it only works with WordPress websites. But, I already explained to you why you need to be using WordPress for your company website.
If you’re really looking to take your digital marketing game to the next level, Thrive Themes is a must-have.
Tracking & Analytics
This is one aspect of Digital Marketing that too many companies ignore.
BUT this is the hinge that your Digital Marketing success hangs on.
After you’ve done all the tricks and used all the tactics, you have to know what works and what doesn’t. And that’s where tracking comes in.
There’s no way to talk about tracking without talking about Google Analytics.
21. Google Analytics
Google Analytics is a FREE tool from google (duh?) that allows you to track activities of visitors on your website.
This is invaluable because it helps you make decisions to grow your company.
You can find out things like:
- How much time is spent on your website
- What pages are visited the most
- What search terms people type in to find your site
- Where your site visitors come from
- Where your paying customers come from
- Most profitable tracking sources
- How people navigate through your website
..and so much more.
You cannot be involved in Digital Marketing and not use analytics.
Let the data guide you.
Customer Relationship Management
22. Hubspot CRM
This is another favorite of mine.
Hubspot CRM is a free tool that allows you to manage customer data.
It’s also great because it has some sales and marketing elements to it that help with your team’s productivity and efficiency.
If you have an existing customer base and want to manage communication with them such as inquiries, complaints, and any other communication, Hubspot CRM is a great tool to use.
It allows all customer data to be in one place so that anyone in the company can have the information on any given client at any given time.
Whether you’re a small, medium-sized or large company, you need to use a CRM and Hubspot CRM is a great one to start with.
Images & Videos
Whether it’s for an article, social media post, or a video, you are going to need images.
Please, DO NOT just grab a photo from Google and use that. Some of those images are copyrighted and you could be penalized for using them.
So, instead, you want to use Royalty-Free pictures. These pictures are free to use as you wish and these are a couple of sites that you could get royalty-free pictures from.
Sometimes, just using an image isn’t enough. You may need to actually create one.
And that’s where Canva comes in.
Canva is easy-to-use graphic design software for non-designers like me 🙂
With thousands of images and templates, it’s incredibly easy to create professional-looking images.
No need to learn photoshop or CorelDraw. Canva is all you need. Seriously. Try it out.
And then, there’s video.
Video is a major way that your customers consume content online.
So, you want to create and share videos.
Whether its a collection of photos or different videos mashed together or a mixture of pictures, videos, and text, inshot is a great app that you can use.
It’s simple and easy to navigate.
It is important that you keep up to date in the Digital Marketing world. It is said 6 months in the Digital marketing world could mean 5 years’ worth of changes and innovations.
Bottom line, you need to be educated on what’s happening and what’s new. And these are my top favorite places to do so.
This is an easy one. Youtube is your friend.
There is literally nothing you want to learn that you cannot find on Youtube.
So, this is your number one resource for learning how to get things done.
There are just sometimes when Free just doesn’t cut it.
You may have to pay for some information to grow and hone your Digital Marketing skills and there’s no one I recommend more than our partners over at Digital Marketer.
These tools will keep you at the top of your Digital Marketing game.
The best part: I know I said sometimes you have to pay for information but hey, who doesn’t love a good deal? You can get access to a huge part of the Library for FREE. Get Started Here
29. iVEN Digital Academy
You can access tons of information on how to use Digital Marketing the right way for your company on iVEN Digital’s blog and in iVEN Digital Academy.
30. Google Drive
Last but not the least, we have Google Drive.
Google Drive is a great tool to use to collaborate with your team on marketing documents, images, articles, etc. This allows a central place for all members of the team to access company assets.
You can also grant different levels of access to different people.
Plus, there are a lot of business tools that you can use such as Google Slides, Documents, Sheets, Forms, etc.
That’s it. Your turn.
What other tools do you use that didn’t make the list? What activities do you do now that you think you need to use tools for?
Let’s hear it in the comment section below.