How To Develop Your Unique Selling Proposition (USP)

Joie Thompson August 14, 2015 2 Comments

You are probably wondering what am up to again, yea, we’ve talked a lot on identifying your ideal client, and creating a compelling offer for your ideal client, so in reaching out to your ideal clients, you need to be known for something,(in a lame man’s language) i.e your client must know that, this is what you are about, and this brings us to … developing your Unique Selling Proposition.

But what does that mean and how will a unique selling proposition help your business?

A unique selling proposition is what your business stands for. It’s what sets your business apart from others. it helps save your customers time when they are trying to decide on what product or service to buy.

So if you, by just stating simply and clearly why your product or service is different, it will stand you out from the competition because you stand for something specific to your client’s needs

Many entrepreneurs make the mistake of attempting to stand for everything when they first get started. They want to do everything well, and they want to be all things to all people. They want to be known for having the highest quality products/services.  The problem is this: When you attempt to be known for everything, you don’t become known for anything..

So i have an assignment for you. i want you to write down what you feel is unique to you, that you have to offer to your client, that your competitors don’t have. and we will continue from there in my next post.

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AboutJoie Thompson

The Content Marketing Executive at iVEN Digital. She helps brands develop effective marketing stories, to attract their ideal customers to their business, products, and services, engage with them and convert them to sales and also, repeat sales. She is responsible for digital content creation, curation, and editing on social media platforms and other digital platforms.