Content in the digital age is the life-blood of any business or organisation.
Content marketing is a marketing strategy that can be used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.
This approach establishes your brand as an expert, increases your brand awareness, and keeps your business top of mind when it’s time for them to buy what you offer.
We’ll design and execute a carefully and well-calibrated content strategy that meets your business goals.
We start by analysing your objectives, target audience, product, and competition. A digital content marketing strategy crafted to place you right where you want to be in rankings.
OUTPUT INCLUDES:
Brand awareness is the way in which consumers recognize and remember your business. The greater the brand awareness you have, the more audiences will be familiar with your business.
Customer Retention involves engaging existing customers to continue buying products or services from your business.
This typically involves a customer providing you with their contact information for follow-up regarding your business’s products or services.
TESTIMONIAL:
The Iven team are exceptional. With the best industry knowledge and great service to all clients.
We are always pleased and happy doing business with them.
PROCCESS:
Content planning will guide your brand’s content marketing efforts. Planning should specify the details of creating, publishing, distributing and measuring a content marketing program.
We take efforts to understand your buyer’s journey as it helps us drive content.
Content creation focuses on the development of raw material as opposed to final, published assets.
When creating content, we focus on creating the right content for your brand to help you achieve your business goal.
We take our time to understand your audience, and then meet them with the relevant content in the right place at the right time.