Why It Is Important To Have a Content Marketing Plan
The basis of an honestly successful Inbound Marketing strategy is undoubtedly within the content of its marketing.
Content Marketing means producing quality content that’s interesting for your audience. The aim is to get traffic on the location, make quality lead generation, and acquire new customers.
Beautiful, isn’t it?
If you furthermore may want to use Content Marketing to market your company, here’s what you would like to know:
Definition of Content Marketing
Content Marketing is ” a marketing technique aimed at creating and distributing relevant and valuable content to draw in, acquire and have interaction with a transparent and defined audience.
The aim is simple. Guide potential customers towards a profitable action” (source: Content Marketing Institute).
Content marketing may be a vital part of your inbound and web marketing strategy. Without valuable content, you will not be ready to convert your leads .
The true meaning of Content Marketing is knowing the way to create and use content WELL. Gates used to say “Content is king” and this is often more true than ever on the internet, where people are trying to find quality content that will help them reach a goal.
Content creation isn’t meant to sell (at least not directly). It is meant to draw in new customers, increase brand awareness and engagement.
In this way, a relationship of trust is made with leads, increasing brand awareness and being perceived as an authoritative.
Creating quality content is additionally important to be found easily. SEO positioning on search engines is predicted to work more and more on content and fewer on keywords.
So, if you would like to be among the primary on Google, it’s not enough for you to fill pages with keywords and advertise your site on Google.
You’ve got to convince google that you simply are authoritative and communicate valuable content.
Why A Content Marketing Plan?
A good Content Marketing strategy can lead you to possess more leads and, consequently, more customers.
Traditional marketing techniques have lost their effectiveness in recent years. People are actually inundated and bombarded with constant and repeated advertisements, coming back from different platforms, online and offline.
How to emerge, be appreciated, loved and purchased?
The answer is simple: you would like to offer your potential customers valuable content!
Content Marketing has gone from simple text writing, with little value for web and SEO experts, to a pillar of the whole marketing strategy. This is often because the question everyone asks when promoting a product online is “But what is Google thinking?”
With the continual changes of its algorithm, Google changes the cards to facilitate (at least in order that they say) the work of marketers.
In reality, Google puts the users who perform searches in the middle of the web experience, rewarding the simplest content among those available around the web.
This is why, at the present, having the ability to supply quality content has become essential to get an honest ranking.
3 Reasons Why You Should Have A Content Marketing Plan.
There are many reasons why it’s essential to supply and share interesting content. At the bottom is the consideration that marketing is increasing online and therefore the rules of traditional marketing do not apply.
Here are the highest 3 reasons why you cannot do without content marketing:
1. Markets are conversations
Your potential customers do not want to be interrupted by messages they are not curious about. They want to be drawn to solutions, advice and content which will tie them to your business throughout their purchase journey, and beyond.
2. Content should communicate your value and benefit to the customers.
Creating quality content isn’t low cost but can be easy with a content marketing plan.
It’s all about creating blog content, writing articles and ebooks, making videos, interacting with the community and this features a cost.
Having the financial resources to market your brand and your products is important. It requires the use of Google Adwords campaigns or social media campaigns that come with a price.
But with an honest content marketing strategy you’ll achieve interesting goals.
3. To win you’ve got to be involved
If you are able to transform your potential customers and your loyal consumers into “consumers”, they will eventually become content producers.
Their feedback, complaints and comments on various platforms will contribute greatly to growing your business.
Basically, doing Content Marketing is important for:
- Be found on search engines
- Make yourself known to prospects
- Let you leave their contact and switch them into leads
- Create interest around your product and your company
- Create a community which will become a referral tool, increasing the worth of your brand
How To Create a Content Marketing strategy?
Now that you understand the importance of having a content marketing plan for your business, you only need to start.
Yes, but where?
Creating corporate social media accounts, creating a blog and publishing articles and posts isn’t enough. Without a technique you will not get very far.
To get results and conversions you would like to answer these four questions:
- What business goals do you want to realize with content marketing?
- Who are your buyer personas?
- How do you interact with them?
- What are your KPIs and the way does one measure them?
Designing an efficient content marketing strategy means first of all giving a solution to those questions, analyzing and rationalizing, making your path towards achieving coherent objectives.
- The first step is to form a business strategy by defining achievable and precise strategic objectives in the order you want your prospects to undergo.
- The second, fundamental step is the definition of buyer personas, that’s the perfect audience to whom you would like to urge your message.
“I want to sell to everyone” doesn’t work. If you are not establishing exactly who you would like to speak to you’ll not know what to mention or where to seek out who will appreciate your product.
Find out the best way to create your buyer personas.
Once you’ve defined the customer personas, it’ll be easier for you to create content that will engage your customers, understanding what they need, and offering the proper solution.
Also, you’ll even have to make a decision on which channels to speak with leads and define an article calendar to maintain consistency.
Once this is often done, you’ll write great content (remember to optimize them for SEO!). All you have to do is use the editorial plan and begin publishing.
But how does one know if what you’re doing is working?
The simple thing to know is to establish, already within the design phase, what your KPIs (Key Performance Indicators) are in order to measure important information and optimize the strategy.
Do you have the skills to create KPIs for your Inbound Marketing strategy?
SEO and Content Marketing
We talked about the importance of content creation, but good content alone isn’t enough, especially if nobody finds it.
Since content marketing is important to draw in users and make them take the desired action which is becoming customers, then don’t ignore SEO (Search Engine Optimization).
So, what does SEO mean and how is it done?
Users perform over 4 billion searches on Google per day, from statistics on Google.
Almost all users search on Google. Therefore, having the ability to be present on the primary page of its SERP ( program Results Page – or the results page) means obtaining greater visibility, therefore visits and, therefore, conversions.
Optimizing content from an SEO perspective doesn’t mean (at least not only) inserting the proper keywords or doing link building.
To conquer position one on Google today, you need to create content that’s interesting to users. It should be easily readable, and original (not the results of mere copy and paste from other sources.) This may attract some penalties.
The purpose of optimization is to use SEO techniques in such a way that the varied search engines read and index the greater number of pages on your site. Hence, the more pages indexed, the greater the probabilities of rising in position within the results list.
Optimizing the web site for SEO isn’t everything.
There’s actually another important factor that search engines take into consideration, which is to extend the ranking and thus the positioning of a site.
The number and quality of links from other websites that redirect to the pages of our site.
This strategy that helps bring links to your site is named a link building strategy .
Search engines take backlinks (external links to a site) into consideration because they’re actually recommendations made by others. This indicates that your site is reliable and contains valuable content.
Disclaimer: Not all backlinks have an equivalent value for Google.
The program is dedicated to allowing a number of links to the location. It checks their relevance (how relevant is the site from which the link comes with the recipient) and authority (which depicts the positioning – page rank – of the site).
The Anchor Text
In addition to external links, it’s necessary to structure the online page using links, or Anchor Text that it contains.
Also, it helps to get an honest positioning on a selected keyword .
Anchor links are keywords that direct you to the content of a specific site.
They’re are to replace simple links for the thematic site, with a neighborhood of the text, directly associated with the matter .
The meta description (meta keywords)
The meta description is important to optimize an internet page from an SEO perspective. The text string that’s called by the program to explain a result is what we call the meta description.
This text aims to extend the click-through rate (CTR, the ratio between those that view the result and people who click on the link) by bringing really interested people that find you on Google.
I hope I have been able to allay your fears on Content marketing and SEO.
If you have any questions? I would love to hear from you.