Advertising and The Internet: A Long term relationship

Ruth Kusemiju April 16, 2020 0 Comments

Entrepreneurs these days work hard to take their business to the next level. Now, they are frequently using the Internet as an important medium for advertising.

So, you want to create brand awareness and to reach universal markets, you need online advertising excessively.

In India alone, over 41,000 advertisers have advertised online, which means around 46 million advertisers. This makes India a sizeable target market for online advertisers. Competition is high, and digital advertising agencies are in high demand

Because they help in promotions and well-planned advertising. This also proves that advertising is a major part of the promotional blend and also is crucial for achieving success.

It is always a good idea to start the advertising campaign with best planning and proper coordination of advertising agencies and companies.

It is acknowledgeable that online advertising is valuable since it reaches out to more people and is best for the advertisers.

And once you are on any social network, you can view online ads and won’t be restricted by time zones or geographical boundaries.

To create an impact on potential customer and to ensure good returns, advertisers don’t hesitate on ad spends.

Returns on investment with ads are good and successful only when they are placed right and are targeted perfectly.

Different search engines online draw attention towards advertising through information technology, helping the common buyer or potential customer to find out more about the product or service before buying it.

Useful tips and forms of advertising

The main aim of advertising is to communicate and influence the prospective customers to buy a particular brand’s product.

Often they also advertise in order to improve the brand image and use every major media and advertising tool to deliver their message.

Media like television, radio, cinema, magazines, newspapers, video games, the Internet and billboards are used extensively. To advertise, a company usually appoints an advertising agency or advertising industry to send their message across.

Most times, ads are seen on carts, airports, on the sides of buses, bus shelters, etc. They are cleverly placed at places where viewers can easily and regularly access visual, audio and printed information.

Here are some forms of advertising:

Advocacy Advertising: This type of advertising is done mainly for economic, political, or social issues. Advocate Advertising can be in the form of advertisement, message, or public communication. 

The aim of advertising through this is a planned campaign to convince the public and form their opinion on a specific issue.

Comparative Advertising: Comparative advertising works on comparison. One brand is directly or indirectly compared with another or even more conflicting brands. 

Major industries like airlines and automobile manufacturers these days use this technique.

Cooperative Advertising: Sharing is the key component here. Two parties share their advertising costs in this type of advertising. 

Direct-Mail Advertising: Emails, catalogues, flyers, letters, and postcards are just a few of the direct-mail advertising options available. 

Personal details are required to be known for this type of advertising.

Outdoor Advertising:  Billboards, wraps on the side of buildings, etc fall in the category of outdoor advertising. 

Outdoor advertising is extremely effective if implemented on busy located areas where a lot of travelers come and can buy the product from nearby.

Product Advertising: In this type of advertising, no selling of a specific product is done.

Point-of-Purchase Advertising: Incentives play a major role in this type of advertising. Promotional items like package and its presentation is done in a manner to attract customers so that they buy the product.

***Please note that – If a person wants to go for banner advertising, then a lot of aspects have to be managed intentionally. A professional Internet advertising agency or an Internet advertising company has to be hired for it.

Some useful Tips on Advertising:

. Consistency: –The message of the ad should be delivered in a constant way, right down to style of business cards, letterheads of the company, envelops, etc should be standardized and not changed often.
. Tools:– Billboard ads can have the maximum impact when implemented with the right medium like TV, radio, newspapers, etc.
. Promotion:– Focus should be on the benefits of the products rather than the features as it connects with our emotional satisfaction as consumers.

Local Advertising In Business Directories

For decades, local mom and pop businesses relied on word of mouth and traditional print services to garner customers.

If local businesses had a product or service that they wanted to promote, they could just call up the local newspaper and ask for an advertisement.

However, as media has evolved towards more sophisticated routes online, it has become increasingly more difficult (and oftentimes prohibitively expensive) for local businesses to stand-out against the crowd by advertising in both newer
and older types of media.

Yet, local businesses continually find themselves facing a problem. As potential customers become more Internet savvy, local companies would be doing themselves a great disservice by not having some sort of exposure online.

Unfortunately, the typical local business doesn’t have a lot of money to spend on online exposure.

Even if funds were available to build a website, the process can be cumbersome and somewhat daunting for the generations of small businesses that aren’t well-read in the ways of online marketing.

If the typical website can run anywhere from hundreds to thousands of dollars, is it still worth creating?

Even if you get the website up and running, how will people find you? How high will you be ranked on search engines?

All the worry involved takes away time from all the daily customer service issues that come with the territory of owning a business.

Why spend a huge amount of money when there is no guarantee of getting more customers for your trouble?

Businesses are pushed away because the return on investment just doesn’t seem worth it.

You can consider many other low-cost options for your small business to get attention and some exposure online.

A platform like Facebook can be used to run ads for your business.

Local and small business owners have a multitude of things to worry about including how to best promote their venture.

By posting to sophisticated business directories online, companies can get all the benefits of having a website without having to pay a lot of money for their own website.

Take a look. Your customers and business will thank you for it.

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AboutRuth Kusemiju

Ruth Kusemiju is a social media advertising consultant and marketing strategist. She serves as the Director of Social Media Strategy for iVEN Digital and is keen to help small, medium and large-sized businesses leverage the power of the internet and social media to increase exposure to their brands and get their products and services in front of the right people. She’s keen on using social media which is one of the most powerful advertising tools that businesses can use to connect their brands to their targeted market niche. She is one who lives her life with integrity, originality, vision, and creativity. She is independent and stubborn and rarely strays from her vision - no matter what it is. A healthy food eater and lover of nature.