A Step-by-Step Guide To Building Your Email List From Scratch.
Building a strong email list is one of the most valuable assets you can have in your business. I’m sure you know this, but you haven’t yet started building your list then, this article is for you. I’ll tell you why and what you need, to start building yours but first let’s talk about what an email list is.
What is an Email List?
An email list is simply a list of names and email addresses of people who gave you permission to send them an offer, checklist, special report, updates and promotions from your business. It’s a valuable opportunity for you to build a relationship and stay connected with your customers and audience.
Now getting started with email marketing is not just about creating and sending marketing emails, it’s about a fundamental shift in the way a business approaches its marketing.
It’s about taking control of your message and delivering it to a targeted audience of people who can make a measurable impact on your business’ bottom line. Without understanding the value of this audience, it’s likely you’ll never achieve the type of results you’re looking for from email marketing.
Reasons Why You Need an Email List
You Don’t Own Social Media: You may set up a business page for your business on Instagram, LinkedIn or Facebook at the end of the day you’re just leaving in a rented house. You don’t own your contacts on these platforms. You can put days, weeks, months and years into building a fan base but if one day Instagram algorithm changes and they decide to limit your ability to deliver your message, you’ll be no better off than when you started. Remember MySpace? Or the most recent, Google Plus?
Years ago with a single post, you could reach all of your fans on Facebook. However, as time passed by the organic reach on Facebook has dwindled, and today unless you are willing to pay to promote your content hardly anybody sees it.
Coming to your email list, there’s nothing like it because you own the contacts and you’re free to contact your subscribers at any time. The only expense you’ll face is the cost of sending out your emails through an autoresponder.
Emails Are More Personal: It’s a more intimate way to communicate. Getting an email that starts by using your name gets more attention. Consumers love this, so don’t lose revenue by ignoring personalization, it will help your email marketing go from average to great.
Emails Build Trust: People mostly buy from people they know, like and trust you and sending emails to your audience helps you build that trust over time. They become part of a private conversation, they can ask you questions confidently by replying to your message, and this makes them more primed to purchase from you.
The Money Is In The List: Those who opted into your email list are more primed to purchase because they are extremely excited about what you have to offer.
For example: Let’s say you’ve gotten 1,000 people who have subscribed to your email list. Each new email goes out to all 1,000 members full of updates, special deals, and discounts. Out of that 1,000, about 200 buy that day’s product or that week’s product at $50. You’ll get $10,000 from sending out one email. That’s a good amount of change for just sending out an email. Don’t you think so?
How to Build an Email List from Scratch
Having a great email marketing campaign starts with a great list, but creating a great list requires you to understand who your target client/reader is and where they hang out. This is because you need to find your people who will give you their email addresses. Today, social media has made it so easy for you and me to identify where our ideal audience hangs out socially and this can help you in getting their addresses.
Next, you need to set goals, be very clear about what you want to achieve from your email marketing campaign. Every good marketing strategy starts with a goal and this is no exception. Your goals may include:
- Welcoming new subscribers to build relationships with them
- Increasing email engagement
- Improving email open rates
- Nurturing already existing subscribers
- Segmenting subscribers for better targeting
- Increasing conversions
Choosing an Autoresponder to Use
An autoresponder is basically where the list is held, and what you use to send out emails to everyone in bulk. There are a lot of autoresponders out there to choose from! But I’ve put together a list of a few autoresponders that you may want to explore:
These platforms will help you manage your email database, run campaign for you with customizable email templates. They also ensure that you’re compliant with the CAN-SPAM laws. Be sure to get an autoresponder that will best suit your list size and growth projections because different email services will offer different price ranges.
Let’s explore how to grow your email list by using some marketing tactics. This way, you can make your content more valuable.
3 Steps to Grow Your Email List
1. Use a Lead Magnets to Draw in New Subscribers
A lead magnet is an irresistible offer that answers a specific problem a prospect has in exchange for their contact information. A lead magnet is a piece of content that you offer for free. The catch here is, for the prospect to get their hands on the offer their have to give you their email address in order to get access to it. That content piece could be a checklist, a guide, an eBook, an email course, or a white paper.
The point here is, you’re offering value in exchange for value.
Below are a few tips for making sure you’re offering lead magnets that people will need badly to hand over their details for.
Tips for Creating Good Lead Magnets
- Be specific: Your lead magnet needs to address a specific problem that your audience may have.
- Provide a solution: Your lead magnet needs to provide a valuable solution(s) to their problem.
- Forget length: It doesn’t matter how many pages your lead magnet is, whether 3 or 50. The number of pages is not what determines the value of the content. For example, your eBook doesn’t have to be a novel, it can be 20 pages or less! This also holds for any other form of content that you put out.
- Provide quick benefits: Within minutes of opening up your lead magnet and consuming the content, your prospect should immediately benefit. Your lead magnet should give your audience a quick win. It shouldn’t take months or even weeks. At the very most, it should take days.
2. Use Compelling Call- To Action on Related Blog or Social Media Post
After you have created a lead magnet, you need to send traffic to it. You can do this easily by including a CTA at the end of every related (or relevant) blog or social media post.
Your CTAs should be simple, short, snappy, and make readers want to do whatever you’re telling them to do. You should never write a post without including a matching call-to-action. Even if you’re not linking to a lead magnet (For example, you can also link to a service page or another post that can give them a better understanding or insight on the matter), it’s a way to measure your ROI to your content. The authority and trust you’re building, and the value you’re providing with your content make it the perfect lead-in to ask the reader to go one step further.
Think of every post as a conversion tool, basically. You’re continually building up your relationship with your audience so they’ll become a lead. You’re nurturing trust.
But, the best way to turn content into conversion tools is to include that CTA tied to your lead magnet.
3. Create a Corresponding Opt-In Landing Page
Now it’s time to connect all the dots. Your lead magnet needs a corresponding landing page with a form. This is what the Call-to-Action points to. It sweeps readers away to a page where you collect their email addresses in exchange for the content.
This can be easily done when using email marketing software.
It’s time to jump on the email train and start implementing these techniques. Get going and start gathering subscribers into your content marketing. This will not only make your content become more valuable, but you’ll also lure your visitors and audience to become valuable leads. You’ll have a direct line to their personal inboxes, which they sanctioned.
Having great content with strong CTAs will work wonders to grow your email list.
If you need help getting there, let’s handle it for you