9 Best Strategies You Should Incorporate In Your Real Estate Business
Promoting your real estate business is a major marketing problem most real estate agencies face. Therefore, we have decided to map out some strategies to help you in marketing and promoting your real estate business.
- So how do you attract the greatest number of customers to your properties?
- How do you convert simple visitors into buyers?
- What are the best practices to boost your real estate sales?
Here are 9 marketing actions to be taken into account by any real estate agent
- Before you start: set goals to achieve
- Don’t underestimate the importance of your website
- Create your Google my Business page
- Take care of your blog to engage visitors
- Develop marketing campaigns ’email marketing to attract and convert customers
- Use the virtual tour
- Use all the features of social networks
- Make your customers testify
- Use Facebook advertising
Let’s bring in the details.
1. Before you begin: set goals to achieve
What do you want to accomplish in the long term? Consider identifying the goals you would like to achieve. It will be easier later to define the steps to follow to achieve the strategic vision of your company.
Set realistic and consistent goals while adapting to your customers.
- Who do you want to communicate to?
- Sellers, tenants, or first-time homebuyers?
Identify the people you want to sell to. This will allow you to have a very clear idea of the targeting of your real estate marketing strategy.
After you have set your goals, summarize the strategies you will use. This plan will represent your different operational strategies (communication, HR …) which will allow you to methodically achieve your goals.
2. Don’t underestimate the importance of your website
Many consumers use the Internet to find out about products or services before making a purchase. The creation of a website for your real estate company shows potential customers what you have to offer them. Create lists of accommodation, organize them by relevant sections, and then update them regularly; this will help maintain prospect visits to your site.
To easily create your site, use a CMS (Content Management System), a turnkey platform allowing you to easily create an online site, little technical background is required and the first pages of the site can potentially be put online in a few dozen minutes. WordPress is the most used CMS in the world because it has the advantage of being relatively easy to use.
There is also Wix or Square Place for an all-in-one solution. Their main asset is ease. You can create pages and edit them easily just like in PowerPoint.
They nevertheless have fewer possibilities than WordPress.
” 80% of Internet users use their mobile devices for online activities “
Make your site mobile-friendly: In our increasingly technology-hungry consumer society, we are spending more and more time on our mobile devices. Your website must have a mobile version. If you are looking for the best result, create a mobile app for better design and ease of use.
3. Create your Google my Business page
As a real estate professional, you can’t overlook creating a Google my Business page because it makes it easy for people to find you on Google Search, Google Maps.
Google My Business is the latest in geolocated pages from Google. Easy to set up, it will become your key marketing tool once your account is created. This page will allow you to refer to your location, your schedules, your contact details, as well as the opinions and comments that certain visitors will leave you.
4. Take care of your blog to engage visitors
You can also start a blog and create SEO-optimized content. This will allow your articles to appear in google search results. Tools like Semrush and Ahrefs can help you find the keywords that generate the most traffic, which can also inspire you with new topic ideas.
55%: the rate of additional visitors attracted to the websites of companies that have a blog, compared to those that do not (Hubspot).
Pay absolute attention to the quality of the content of your blog because they help strengthen the brand image of a real estate agency or your network. And this image is essential: it is the purpose of your digital real estate marketing since it is this image that will attract prospects and allow you to convert them into customers (sellers or buyers).
Take a look at AnswerThePublic.com which is a generator of questions and associations of ideas on a given topic. Within seconds, it identifies a whole series of questions related to a keyword or key phrase.
This tool, totally free and little known, is useful for starting a reflection on a particular subject, for obtaining the first list of keywords, or to better understand the questions and interests of Internet users.
In a sector where the notion of trust is crucial, content strategy has a particular meaning. It is through this strategy that you will be able to convince your future customers and that you will be in the best position to meet their needs.
5. Develop email marketing campaigns to attract and convert customers
Send a monthly Newsletter which recapitulates the new articles of your blog and which informs of all the news concerning the activities of your company (change of offices, presence at certain events, future fundraisers, etc.).
Also, send targeted content through mailing. For example, if clients have participated in an open house with you, do not hesitate to send them a thank you email along with accommodation proposals that might meet their criteria.
To illustrate it, do not hesitate to include beautiful photos of the accommodation, or, if you can, virtual tours through videos.
Several tools are available for sending massive emails such as Mailchimp, easy-to-use and free emailing software for up to 12,000 emails per month.
6. Use the virtual tour
” About 77% of customers would prefer to take a virtual tour before traveling for an actual tour. “
How to arouse the interest of buyers? Give them a taste of what the house looks like by using the services of sites specializing in 360 ° virtual tours.
These will save you time and money compared to real visits.
Also, they will allow you to enhance your home thanks to the intervention of interior photography professionals.
7. Make use of all the features of social networks
Social networks as a whole have 3 billion users or 40% of the world’s population. It is about a massive weapon of diffusion which should not be neglected. Indeed the presence on social networks is an essential passage for all the agencies and promoters who wish to promote their goods, and platforms like Facebook, Instagram, or even Pinterest can be very effective, especially thanks to their new functionalities.
Live videos on Facebook, for example, are not only a good way to introduce a new asset to your community, but also give the video a “100% transparent” vision, which engages your subscribers and gives your agency an image to be both innovative and natural.
Social networks are essential in a process of increasing your local notoriety. The growing number of users on these platforms allows you to reach local targets and promote your real estate business in a given geographic area.
Chatbots are also a new feature that can be of great help to you. These are based on artificial intelligence and can answer questions asked by customers from the information they have. The user can thus on Facebook find out about the available offers by sending his criteria on the chat – the number of rooms, size of the lounge, distance from the workplace… everything can be exploited to search more than fast.
Use the Instagram social network and post a great feed. To do this, make the photos you post have a common subject, the same filter shade and somehow form a certain consistency. Thus, it will be more pleasant to navigate on your profile and it may appeal to many fans of your agency and real estate enthusiasts.
Another feature that Instagram offers is permanent stories. it is now possible to permanently pin your Stories under your profile. To do this, simply choose the one you want, add a story name and a cover photo to add it to your profile.
If you have a professional Instagram account (if you use Instagram for your real estate agency, it is better to have one), take a look at the analytical tool offered by the social network. You will then know at what time of the day your community is present, connected, and active. Based on this data, perform tests and analyze your results. After a while, you will be able to define the posting niches that best engage your Instagram community.
8. Have your clients testify
Testimonials are a guarantee of confidence for any website visitor.
Showing that real, living people approve of your services means a lot to potential clients. Do not hesitate to ask your customers with whom the experience was conclusive, to leave you an opinion or a comment. Make the most of these testimonials by placing them strategically on your website and sharing them from time to time on social media.
On a Google My Business page, for example, it is very easy to rate an agency in the form of a rating out of 5, followed by the possibility of leaving a comment.
Also, the video interview is a possibility to exploit in the customer testimonial.
What could be better than a video to prove the sincerity of the words of clients who have lived the experience with you? The format of the interview makes the video natural, authentic and honest. The video is pleasant for the visitor to watch and can easily capture the confidence of a potential prospect.
9. Use Facebook advertising
Facebook advertising network offers numerous socio-demographic targeting criteria, thus making it possible to effectively target your prospects, but also your future employees. Using Facebook advertising is the best way to promote your advertising on the networks:
This allows you to communicate locally with potential clients, to promote your new agency or your mobile application
- It is the cheapest advertising method
- It is the most targeted form of advertising (age, location, work, study, preferences …)
- It strengthens the engagement of your visitors
To best promote your real estate, it is necessary to look into different marketing strategies. It starts by developing a plan with the objectives to be achieved, then increasing its presence on the internet thanks to quality content.
If you are in a fix, and you need help with mapping out your real estate plan, don’t hesitate to call us, you can send us a quick message and we will help you create your real estate marketing.
If you feel you are up to this, get on a 15 minute consultation call with us.
I can wait to hear from you!