7 Strategies For Businesses To Reaching and Building A following on Twitter

Ruth Kusemiju October 20, 2020 0 Comments

Getting good results on social media should be any business’ priority, and Twitter (no matter what) continues to be a very useful channel for brands.

At the base of everything, there is a very simple rule: to grow on Twitter you need to invest time in applying some strategies

We have selected seven strategies for you – the most effective and performing.

Here they are!

1. Follow back

Follow who follows you. A good percentage of Twitter users will follow you to gain a further following. About 20-25% of the users you follow will follow you even without tweeting or interacting. The first thing every brand should remember when looking to expand their follower base, especially at the beginning of their marketing activities, is to follow all (real) users who follow their account. You should never forget to follow whoever follows you.

2. Double the number of Tweets you see. 

The more people you can reach, the more chances you will have of being followed. Several studies show that the number of followers earned is directly proportional to the number of tweets sent. If you normally send five tweets per day (with an average of a thousand total impressions) you should double the number of your tweets per day. 

This way you will get a boost that will give you an increased organic reach (and therefore more views). Without forgetting that visits to your site can also increase by 20/25%.

3. Optimize the profile

A polished and professional profile has a decidedly different appeal from one with incomplete or confusing information. The people and brands who decide to follow you will also do so for how you present yourself on social networks. It is not enough to simply insert a profile picture, a cover, and a bio that reflects us. The profile image, for example, must be such as to bring users closer, it must allow them to think about interacting with a real person, rather than with a company. Also, don’t forget to explain in the bio who you are, what you do, what you want to do in the future, and how you can help others (including social proof).

4. Find small brands to follow.

One of the fastest ways to increase Twitter followers is to act as a sounding board for other brands. To accomplish this simple strategy, you need to spend some time researching truly valuable content. Sharing good content from small brands (not big brands and not big influencers) helps you connect more with your audience and attract new ones. Do this: tag authors, reply to mentions, never forget a single comment. If applied consistently, this method is great for the overall consistent flow of new followers.

5. Name who inspires you (Industry Influencers)

Quotes are not the best news, we know. But they are known to perform better as a post type. In 2018, however, a more strategic and intentional approach to citations is needed. For example, if you are into social media / digital marketing and target small business owners, you can take the words of experts. Humans feel flattered to be taken as virtuous examples (and when you quote their words) and some will not mind following you! Middle-class influencers are the perfect target (mostly ranging from 10k to 300k followers).

6. Have a beautiful blog post written (by an excellent guest)

Find a topic that is still little discussed and look for influential people who can give their insight into the topic. The more experts you involve, the greater the results and interactions. A great blog post, written in an original way and with truly remarkable points of view will help you quickly gain followers.  Do this: share the post on Twitter, tag co-authors, make the share buttons visible on the article, include short clicks-to-tweets that will make the post even more shareable. Your Twitter account will thus be exposed to an incredibly large audience.

7. Use Highlights and Moments

The Moments of Twitter are experiencing a moment of strong popularity. The very tempting aspect of this feature is that you don’t need to follow someone before you see their “moments”. Unlike Instagram Stories, Twitter Highlights not only show updates posted by the user you follow but also inform you of topics that may interest you. Spend some time with these suggested tweets and follow users your followers have recently followed. Use your recent tweets to create interesting Moments for your highlights: if users interact with your “moments” then you will be suggested to other similar profiles as well. 

With the 7 strategies listed above, I hope you will step up your Twitter game. I can’t wait to hear from you.

AboutRuth Kusemiju

Ruth Kusemiju is a social media advertising consultant and marketing strategist. She serves as the Director of Social Media Strategy for iVEN Digital and is keen to help small, medium and large-sized businesses leverage the power of the internet and social media to increase exposure to their brands and get their products and services in front of the right people. She’s keen on using social media which is one of the most powerful advertising tools that businesses can use to connect their brands to their targeted market niche. She is one who lives her life with integrity, originality, vision, and creativity. She is independent and stubborn and rarely strays from her vision - no matter what it is. A healthy food eater and lover of nature.