6 Ways To Boost Sales And Repeat Customers In Your e-Commerce Business.
The percentage of total retail sales attributed to e-commerce continues to increase each year. This can be seen as good news, however, it also indicates increased competition. It has therefore become more difficult, and most importantly, more expensive, for an online business to attract customers.
Here are six easy and effective ways to start driving more conversions through an optimized funnel.
1. Reach more shoppers with Google Shopping ads …
Google Shopping campaigns are a no-brainer for any e-commerce business. With a Shopping campaign, you can advertise your products by being visible at the top of Google search results at the exact time people are looking to buy the types of products you are selling. Your Shopping ads can include product images, prices, offers, and other key information that makes it easy for customers to “add to cart”.
After you import a Product Data Feed – the main spreadsheet that describes key attributes of your products – into Google Merchant Center and connects your Merchant Center account to your Google Ads account, Google automatically generates ads. for your products whenever a user searches for a relevant query.
Google Shopping Warnings
To learn more, you can check out this Google Shopping campaign guide. In the meantime, all you need to know is that launching a Google Shopping campaign is a fantastic way to quickly drive significant traffic to your site.
2. Remarket with banner ads
Here’s what the 2% conversion rate means: you’re going to have to do even more if you want to bring these potential buyers back to your website. This is where remarketing comes in. Remarketing increases your conversion rate. This one brings back people who may have been about to buy. You can show them again the pair of shoes they were looking for last week. Maybe they will now be ready to buy it. You can even use remarketing campaigns to target people who have found you through Google the next time they are on Facebook.
3. Turn your likes into sales with Instagram Shopping
For years, the classic mindset was that search marketing is meant to drive sales and social marketing is to build brand awareness. While search (including Google Shopping) is certainly a good way to convert cold leads, and while social media is certainly a good way to reach new audiences, this distinction between these two traffic vectors becomes less. less valid each year. Why? Two words: Instagram Shopping
Once you’ve created a business profile on Instagram and uploaded a product catalog to Facebook (Instagram’s parent company), you are allowed to tag your products in your feed and stories. Users who see your organic content no longer need to navigate to your website if they want to make a purchase; instead, they can just click on the product they’re interested in and follow the link to the corresponding page on your website.
What makes social shopping such a powerful marketing tactic is the elimination of friction. By allowing your followers to shop effortlessly, Instagram has effectively brought the power of search to social media.
4. Build trust with customer reviews
So, you have started using Instagram Shopping. Things are going well in the sense that they drive a substantial amount of traffic to your product pages, but things are also going badly in the sense that those page views don’t convert into sales. Is there any e-commerce marketing tactic you can use to increase your conversion rate?
Of course. These are customer reviews. Limited income makes consumers cautious about spending their money, and few things are more reassuring than a glowing review from someone who has already purchased one or more of your products. Adding ratings and reviews to your product pages is an easy way to turn even more visitors to your site into customers.
5. Set up cross-sells using pop-ups
Another way to boost your digital marketing strategy is to use pop-ups: windows that temporarily occupy the screens of site visitors to offer them additional offers. You can use pop-ups to entice a potential buyer with a discount offer or to add another product to their cart.
Pop-ups get a bad rap, but there’s a reason they’re so ubiquitous. They are extremely effective! Especially when used to present people with legitimately relevant offers like a limited-time discount. Use them correctly to generate additional income for your business.
6. Gain New Customers with Referral Marketing
One final eCommerce marketing tip: Use the power of referral marketing to turn the enthusiasm of your most loyal customers into a constant stream of new business. For those who may not know, referral marketing is the practice of getting your customers to tell others how much they love your business. This remains a strategy quite similar to that of customer reviews; the main difference is that it is more direct. Usually, your prospects trust their loved ones more than random people on the Internet.
No e-commerce business can succeed in an increasingly crowded landscape without a thoughtful and comprehensive marketing strategy. If you want to continue to have regular sales, now is the time to start thinking about it. Every step of your sales funnel must be optimized. All you have to do is apply these different strategies.
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