5 Things To Consider Before Hiring A Remote Team For Your Digital Marketing Agency.
A leading digital marketing agency can help you increase site traffic, conversions, and ROI. This begs the question… how do you find a remote digital marketing agency that does all of this and more?
One that saves you time to focus on more important factors that actually encourage growth in your agency. Strategic partnerships, Entries into new markets, acquiring and onboarding more clients.
Perhaps, one of the most difficult challenges facing an agency founder is agency growth.
A close second will be, delivering the right services to their clients, keeping them happy, and retaining them.
A research in 2017-2019 stated that…
“Generating traffic and leads, and improving returns on investments continue to be leading challenges marketers and agencies face.”Hubspot
There’s always a solution.
Onboarding the right remote digital marketing agency, gives way to a reduction in overhead costs. You no longer need to onboard new staff you don’t need, pay salaries to staff overload, or hire staff with no skills for the job in hand.
The agency you contract will reduce the workload leaving you with ample opportunity to chase what matters to you and your agency. More brand visibility, more clients, and increased growth.
In this article, we’ll take a look at the importance of finding a remote digital marketing agency that’s right for your digital marketing agency and what that right agency can help you accomplish.
We are a results-driven digital marketing agency and we can improve growth in your agency.iVEN Digital
How does a remote digital marketing agency benefit my business?
Whether you are a small or a large agency, you want to invest your time in strategies that deliver an impressive return on investment (ROI). That’s why it’s a good idea to ask, “How does a remote digital marketing agency help take off some of my workloads at my agency?”
Partnering with a remote digital marketing agency has many advantages:
1. A Digital Marketing Agency Increases Revenue
A statistic on digital marketing and its impact on lead generation…
Many businesses and even customers are aware of the fact that Digital marketing improves the relationship between customers and businesses via various online platforms.
SEO clearly helps to attract ideal clients to website with the use of high ranking keywords. Smart Paid advertising campaigns use parameters to drive traffic and increase lead generation. Content marketing is targeting the right target audience with solution-based articles and posts to keep your agency top of mind to your client and provide an immediate solution.
Yes the list is goes on. An agency can scale and increase revenue with the right digital marketing strategy in place.
How It’s Going…
Users depend on the Internet for everything from finding out more about their favorite artists to the search for their next purchase. 80% of consumers start their product research online. This means that it is extremely important to improve your online visibility for buyers.
H smart and competitive digital marketing strategy will attract your ideal customers and lead them to a sale. This leads to improved and desired results like more product orders, service requests, and revenue.
A clearly thought out digital marketing strategies can generate three times more leads than the regular traditional marketing methods. Therefore, partnering up with a remote digital marketing agency like iVEN Digital that’s highly skilled, results driven and passionate about getting you the best possible ROI can get you the growth you need.
2. A Digital Marketing Agency Offers An Cost-Effective and ROI-Driven Choice
Digital marketing offers a higher return on investment than any traditional marketing method. Whether you are considering an aggressive SEO strategy, an advanced content marketing approach, or a competitive email marketing campaign, you can expect the best digital marketing agencies.
With an experienced remote digital marketing agency, you can get more returns on your investment by taking off some of the workload. This is one of the reasons why our clients see an average 20% increase in their income.
This is also why, if you want to get the most out of your marketing spend, we are a great option.
Regardless of whether you’re trying to make your business stand out, you need to show that you’re a credible expert on your subject matter to find and keep your clients.
We can help you do that.
Yes, we are not the regular large digital marketing agencies.
We will match your passion and enthusiasm and work twice as hard to come up with the best ideas for marketing projects.
Here are the five most compelling reasons to hire a remote digital marketing agency:
1. Deliver Services That Encourage Scale
A variety of digital marketing services are currently available to businesses but our focus is these 5:
a. SEO: Search Engine Optimization
Search Engine Optimization is all about optimizing all your online content so that it’s easily discoverable by search engines and your potential clients.
We implement the latest strategies that will put your website in front of the right customers. We know how to optimize all your content with related keywords, backlinks, internal links, and local optimization tactics.
The services provided by a digital marketing agency can fine-tune every aspect of your website to win favor with the search engines.
A case study of our previous client.
b. PPC: Pay Per Click
Popularly known as Paid advertising, is an online advertising model designed to drive traffic to websites and generate leads.
Every time a user clicks on an ad, the advertiser will be charged, hence the term pay-per-click. Impressions are not invoiced, that is to say the posting of advertisements.
The success of a PPC campaign depends on its relevance. If your PPC ad is relevant to users, it will attract more clicks. A fully optimized campaign that meets the expectations of your target audience will have a better chance of achieving your goals, such as:
- Greater brand awareness.
- Generate more leads.
- To increase the sales.
PPC advertising has many benefits, including:
- Fast Results: PPC helps reach audiences quickly because you pay to show your ads to specific audiences.
- Targeted Traffic Generation: You can drive significant traffic to your website by using targeted ads.
- Increase Leads, Sales, and Revenue: As you optimize your campaigns, you can achieve significant return on investment (ROI).
A case study of a previous client, what we achieved.
c. Website Strategy:
A web strategy is a long-term strategic plan that shows how to create and grow your business’s online presence.
Concretely, we start the study by defining your objectives : why do you want to have a presence on the internet? sell more? communicate better? What metrics do you measure to determine the success or failure of your online presence?
Once that has been examined, we go into developing and then launching and bringing to life the online store you’ve dreamed about.
A case study of a previous client.
d. Social Media Marketing & Advertising:
This means advertising on social networks like Facebook, Instagram, Twitter, Pinterest for B2C and LinkedIn for B2B. Companies tailor their news and promotions to the target audience via social media in two ways:
Organic: If you produce kitchenware, you can post valuable content like “hacks,” cool ways to use your products or recipes to encourage shares and create an engaging brand image.
Paid: In this case, you can use the social media feature for business by displaying promotional items targeted to your audience based on age, gender, favorite activities and other common things.
Setting these up need a lot of time and focus which remote agencies are great with because they mostly pay more attention to the details.
A case study of a previous client.
e. Email Marketing
It is a marketing approach based on communication by email. This type of online advertising is one of the oldest and most adaptive players in the field.
Since email marketers are always on the lookout for innovations like the recently launched Interactive Email (AMP).
You can customize, segment and A / B test your email campaigns to better target your audience.
A case study of our previous client.
e. Content Generation and Optimization
This is the first question any brand should ask themselves before embarking on content creation!
You have the impression that today all companies have rushed into content marketing, and you are not wrong. Many don’t use it in the best way.
Producing content to follow a trend and without real thought is simply a waste of time, effort and money.
A few things to do…
Create exclusive content your audience wants and finds relevant.
A smart digital agency will define, determine and create content that produces enough traffic and leads. Two defining factors we take into consideration are:
- Define the type of content your audience actually wants
- Create the type of content people would actually pay for.
Once you know you’re creating the type of content your audience wants, the focus shifts to promoting it in a way that makes your audience start to notice you.
Quick Hint: Customers want to see more video content more than ever before.
A case study of our previous client
BONUS: Integrated Online Marketing Strategies
Integrated marketing is a strategy ensuring the delivery of a unified global message across all the marketing channels used by your brand.
Customers are thus given a guarantee of consistency each time they decide to interact with it.
Without integrated marketing, you risk delivering confusing messages or communicating in a discordant voice, which risks making your customers image a dispersed and disorganized brand.
A case study of our previous client.
That’s a lot of specializations that an agency can organize with an internal team. For many big agencies, it is impossible to track all projects, because the big ones are settled first leaving small projects with little time to work on. This is why partnering with a remote digital marketing agency offers a huge advantage.
It provides your business with access to a suite of integrated digital marketing services, but at an affordable price. This allows your agency to meet its growth goals.
2. Highly Skilled Team
With the variety of digital marketing services, this requires a team of experts. From social marketers to social media specialists, building and maintaining a team of digital marketing experts is a significant investment.
By partnering with a smaller digital marketing agency like ours, you connect your agency with some of the best professionals in the business. This translates into campaigns and strategies that meet or exceed your goals, which maximizes your return on investment.
In addition, it ensures that you are implementing the best and latest techniques in your campaigns and also, doing it with a highly skilled and passionate team.
3. Equipped With Resources To Achieve The Goal
The resource is another factor to consider when discussing the choice of a digital marketing agency. If you want to hire an in-house digital marketing department, it requires a considerable initial investment.
Some of the costs to consider include:
- And more
In almost all scenarios, these costs exceed the price of internet marketing services provided by a trusted and respected digital marketing agency. They also eliminate the learning curve of training new staff as well as investing in digital tools that get the job done.
Without a doubt, on boarding a remote digital agency with full resources definitely looks like the right way to go and will save a lot of costs.
4. Enthused and Passionate About Results
It is also essential to take into account the time that a digital marketing agency saves for your business. You eliminate the time it takes to hire and build a team of Internet marketers. Plus, having an agency that functions as an extension of your agency alleviates some of your day-to-day responsibilities.
Many of our clients have commented on the adoption of this approach by our team.
For example, you can trust them to meet your deadlines. You can also count on them to provide you with a full summary of your most recent campaign, as well as their action plan for future campaigns.
Reports matter and they help you scale.
5. Saves Time and Costs
No matter the size of your agency, hiring a remote digital marketing agency offers benefits in terms of cost savings. By avoiding the costs of hiring and maintaining an in-house team of Internet marketers, you maximize your return on investment.
This is the money you can reinvest in some ways, including:
- Build your digital marketing strategy
- Increase your range of services
- Expand your sales team
- And more
While you can invest that money in several areas, the result is the same – an improvement in your overall agency. These improvements can generate more growth and income for your expanding agency.
READY TO TALK TO A DIGITAL MARKETING AGENCY?
Our experts have developed successful digital marketing campaigns for businesses ranging from local food brands to national businesses. They will do the same for you. Request a free quote and find out why iVEN Digital is one of the best remote digital agencies to work with right now.