5 Smart Ways to Use Live Videos to Create Brand Experience for Customers
In today’s business world, using video to showcase your brand, products services has become what you can’t do without to stay on top of your game. And moreso, you cannot overemphasize the viral nature of video content on the internet, and getting it fresh or live is much better than finding it after it’s gotten all stale and mouldy. It’s for this reason that platforms like Periscope have found such success with live video streaming.
Now that Facebook has introduced their own version of the concept, it’s much more of assurance that social video is here to stay.
In this article, I’m going to introduce you to five (5) different ways to start using Live video to create a more engaging and more profitable brand experience for your customers.
Live video has a certain attraction that pre-recorded video cannot match. It turns your video into an experience and an event. It’s also allows your audience to connect with you in real time, and it can all be done with a few presses of button.
Frankly, right now, there’s no reason not to join in this revolution. Facebook’s signature simplicity makes this the top live video platform currently available. It holds a lot of potential for your business. Let’s see how you can tap into that today to make more sales.
1. Give Your Audience a Taste of Your Brand’s Experience with Live Video
Consider hosting a live event where you give potential clients how it works details of your service or product. Gives instant answers to questions as they appear in the chat area. If you don’t have a physical product, no problem. The same effect can be achieved with a demonstration of your product or service in real time.
Here’s an example of a laundry company ‘Tide’ using facebook live to showcase their product and services.
If you want to really go above and beyond, consider taking advantage of the 24-hour capability of Facebook Live and some other social media platforms. Doing this offers huge potential for exposure that your business can use to educate new and existing customers about your brand.
In addition, a live video of this magnitude has been proven to appear higher in the Facebook news feed.
2. Conduct Interviews or Q&A Sessions with Live Video
People tend to pay more attention to things like interviews or Q&A sessions if they are happening live. This lends an additional layer of authenticity to the proceedings. In other words, it can’t be scripted. Of course, this also lends itself to possible mistakes or glitches.
For example, the Buzzfeed interview with President Obama that happened in May of 2016 was done with facebook live. Here’s the clip.
This was one of the biggest uses of Facebook Live for a live interview. An unfortunate glitch killed the feed, but up until that point, over 35,000 people were watching. That number dropped to half when they were forced to finish the interview on YouTube’s live platform. This shows the power of live video.
Beyond interviews, you can also use the live video potential to perform Q&A sessions. Facebook’s CEO, Mark Zuckerberg, does these types of streams constantly. During these sessions, he actively encourages people to submit their questions in the comments. He then answers them live.
If you ever want to perform a litmus test with your audience and find out what questions they have, this is a great way to bring them into your brand and solicit honest feedback.
3. Host Events or Webinars with Live Video
Online businesses know the power of a well-planned webinar, but they also know the work and time that goes into putting one together. On top of that, many of today’s webinar platforms are complicated, and some are expensive.
With live video such as Facebook Live or instagram live, you can organize and run a webinar easily, and you’ll never have to leave the platform. All of your marketing and execution can be done with Facebook’s tools. It makes something as complicated as webinars easier than ever.
This also extends to any kind of events you’re hosting or even events you’re attending. Let’s say you have a booth set up at a trade show. You could easily stream the event from your booth and ask people watching to come visit your booth in person. Offer a small incentive, and you’ll have them in no time.
Here are some ways you can maximize these events:
Ask your viewers to use the “Invite” button during the event, and use it yourself to bring as many people into the feed as possible.
Depending on the length of the video, you can save it and share the video on your page later for even more views.
Market the event on all of your social media pages prior to the stream.
4. Offer Live Online Classes with Live Video
Information is the new currency. Information is as valuable as money on the internet. You can provide a huge amount of value by simply teaching your audience something they can use to benefit themselves. Case in point: You can host live online courses. Below is an example of live video done with facebook live by eathealthytoloseweight.com
This vary depending on the product or service you provide, but let’s look at some other examples below:
- A designer who sells their own software can host a series of live tutorials on how to best use the program or tool.
- A blogger who helps others start their own websites can host a live course about how to design your own website or blog
- Someone who sells musical instruments can do a series of live courses where they offer tips on how to master various instruments
During these courses, you can promote huge levels of engagement by also answering questions from your viewers and sticking around to discuss any final points before the stream ends.
5. Stream Your New Product Launch with Live video
Product launches are extremely exciting, but they are also very exclusive. In many cases, only the press and VIPs are invited to the actual event. In recent years, numerous industries have begun live streaming their events and product launches to give their audience a VIP experience of their own.
During this stream, you can and should go all-out with the pomp and circumstance. Show off the new product, what it can do, and how it’s going to revolutionize the lives of your customers. To score some extra points, you can also host a short Q&A session at the end to ask for feedback on the new product and what people thought.
Let me add a bonus point which is also critical for your business.
Perform Live Customer Service with Live Video
This final strategy elevates your customer service beyond anything other companies offer. If you have a customer encountering an issue, you can contact them via Facebook Live and speak with them in real time to resolve their issue quickly and with a personal touch.
If multiple people raise the same question, you could also have a leader in your business do a live stream where they try to alleviate the issue and ask for feedback from the viewers. This provides customer service to a widespread group of people at once.
Facebook Live has brought the concept of live streaming video to the mainstream, and it’s huge for businesses. Use these strategies and continue to innovate with your own for maximum results on this amazing platform.
I will also like to get a feedback from you on how your business utilize live video such as Facebook Live etc Let us know in the comments! Looking forward to hearing from you.
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