5 Direct Response Principles to Make Sales With Social Media

Joie Thompson July 6, 2016 0 Comments

Social media has grow bigger and bigger down through the years, and today it’s regarded as ‘The Power house’ for all things social and for growing your business online. It houses different classes of people and organisations in different countries all over the world.  Right now, there is hardly any target audience that you can’t find on social media.

Let’s check out the stats of one of the social media network ‘Facebook’ according to The Statistics Portal.

“This statistic shows a timeline with the worldwide number of monthly active Facebook users from 2008 to 2016.

As of the first quarter of 2016, Facebook had 1.65 billion monthly active users. In the third quarter of 2012, the number of active Facebook users had surpassed 1 billion”.

Remember,  active users are those which have logged in to Facebook during the last 30 days.

I guess you can see it yourself that facebook alone houses massive population, not to talk about the other social media networks.

What can surpass that?

That’s the major reason it’s regarded as ‘the power house’, which also mean all target markets irrespective of the profession and businesses are on social media.

Therefore, you need to find your target market on social media and communicate with them regularly to build relationship and trust with them.  Engage, talk, communicate with them to hear from them directly  about their needs. Do not assumed anything.   This will help you to strategically direct your message and solution to them.That is how to put the right Square peg in the right hole. 

I guess that make whole lots of sense?

Well, on ther otherhand,  you might be thinking,… social media is too wide, i can’t use all the platforms.

True, you are right. I honestly don’t think you can use all. Even right now, new ones are coming up.  However one thing i’m very sure of is that  at least one of them is an oil well  for you, waiting to be tap into. If you don’t tap into it, well, am sorry to burst your bubble,  your competitors sure will. Infact don’t be decieve, they are already tapping into it.

So, dont be left out. 

Secondly, social media has made it really easy for business owners, companies  to  start creating exposure of their brands, products and services almost immediately. But the pot hole is, most businesses go wrong in their haste to get things moving as fast as possible without consulting expert for direction, thereby  make mistakes that cost them lots of money. As a result of that, they think that  social media such as facebook, linkedin, Twitter, etc. doesn’t work for their kind of business.

Hmm! I must say that, that impression or belief is completely WRONG. Leveraging on social media to sell your products and services is the way to go.

So, to keep you from making such uncivilided mistake that cost lots of money, I want to share with you five jealously proven and tested direct response marketing principles  that you need to apply on social media.

Alright, get your sleeve roll up and let’s dive in.

1. Have A Step By Step Processes In Place To Sell From The Onset.

Start with the end in mind. First of, you want to map out all the steps that a prospect has to go through to become a client. Have this process clearly thought out and documented. Also, you don’t want to come across as being desperate or swoop on a prospect like a hungry lion the minute they get to your page or website.

No! but, yet, you do need to design your entire campaign process or funnel with the intent to sell, and then create an ad that sets them down the selling path.

2. Give Clear Instructions On What To Do And Give Reasons To Make Them Take Action Now.

Don’t make delaying a desirable option. Give them the reason why they MUST take action now! On every social media platform there are dozens or even hundreds of things competing for attention at any given time. Therefore, it’s your duty to clearly distinguish the action you want  your prospect to take from others. The action you want them to take should be compelling with reasons why they need to do it NOW. If not, you’ll probably lose them.  Preferably, use fresh offers with quick deadlines!

Don’t leave anything to chance!  Tell them once, then tell them again and again.  If they need to click somewhere, tell them they need to click.  Don’t assume they’ll know what to do, or that they’ll do anything without your explicit instruction and continual guidance. Clarity of what to do will make it easy for them to take action NOW.

3. Tracking and Measurement 

Track your marketing tools, mediums, etc  to know what is working and what’s not.  Track every penny you spend to make sure it’s coming back to you.  The cool thing about most social media platforms is that they supply you with a lot of tracking tools at a glance.  But, not witstanding, you cannot deposit “impressions” or “clicks” in your bank account, so extends the tracking to the point where you exchanged your product or service with money.

4. All Your Activities Should Have A Goal Of Sale

All of your marketing materials such as posts, articles, photos, videos etc. should have a goal of making sale behind them. Not  just “branding or exposure.”.Branding should be a by-product, not the main aim.  This means your posts should be creating interest and planting seeds of “need” into your followers (prospects) minds, in order to appreciate the solutions to their “need”  when it’s presented before them over a period of time.

5. Results Rule

Be careful when you hear  statement like “best practices”. What may be “best practice” for one industry may not work in another one. And what works for you may  not fly in the face of general convention.  

So, split-test  and split-test over again.

We’ve come to the end of our discussion for today. I must say it’s awesome having here. I’ll advice you apply the principles that we’ve discuss here right away.

The key is to take action on the things you have read.

You need this. Your business needs this. So, take it one at a time and implement. On the other hand, if you are still  wondering about what to post on social media such as Facebook that will keep your audience engaged and giving feedback and sharing your content, you are not alone.

I had the same problem and had to figure it out from scratch. The good news is, you don’t have to.

I have taken all I’ve learn’t over the past 3 years, and also what the most successful brands on Facebook have done to keep an engaged audience, and I have put it together in a Report that you can get for FREE.

So, take advantage of the enormous opportunities to leverage social media to build stronger relationships with your professional contacts using these 9 Killer Facebook Post Ideas.

AboutJoie Thompson

The Content Marketing Executive at iVEN Digital. She helps brands develop effective marketing stories, to attract their ideal customers to their business, products, and services, engage with them and convert them to sales and also, repeat sales. She is responsible for digital content creation, curation, and editing on social media platforms and other digital platforms.