5 Instagram Growth Strategies for your Business.
For modern businesses today, trust has apparently become a scarce commodity. One major way to build trust with potential clients and even existing clients on Instagram is through the content you deliver.
In this post, we will dive into a few Instagram growth strategies that will impact your business if implemented consistently.
5 Instagram Growth Strategies For Your Business.
A few things to focus on:
- Branding.
- Content strategies.
- Instagram Ads
- Instagram Analytics
Branding
Simply put a brand is a logo, name or symbol or just another feature that gives an impression on those who come into contact with your brand.
It could be through a referral, a click to your website or merely walking into your office or feedback from online channels as well as offline.
Branding goes into the heart of your clients and it must resonate with them. Your brand should be a consistent, distinct and educational point-of-view that serves as a way for potential clients to understand what your business is really about and meet the aspiration of your customers.
The results of doing this help to distinguish your brand from other similar brands out there. Branding is the process of establishing this difference in the minds of your target audience.
Branding on Instagram can be done by defining the following factors:
- Brand Name & Username
- Your Brand logo
- The Brand colors
- The tagline of the brand
- Unique selling proposition of your brand
- Value statement and even the experience your clients receive from you in the customer journey.
RECOMMENDED READ: Harnessing the power of Instagram in your business.
Content Strategies.
Content is the cornerstone of all your online activities. It makes your website and social media platforms relevant to your followers as well as potential clients.
The popular statement, “Content is King”, just enforces the notion that your content, if written the right way, will give value to followers and ultimately convert them to a sale.
So in a previous post, we dwelt on optimizing your Instagram so you attract the right type of clients. When they land on your Instagram feed, they need to be fed with content. If there is nothing to feed them with, they will leave. Even if you put up a post, it should have relevant descriptions with a clear and high definition image so they don’t have to squint to decipher what it is you are trying to pass across.
Instagram is a visual platform so the major content format to publish is images and videos. Therefore, you can never exhaust the list of types of content to create and publish on your feed as long as you have and stick to your content plan.
You can find a list of the different ways to post on Instagram in the list below:
- Photos
- Videos
- Stories
- Live Videos
- IGTV – Instagram Television
Let’s look at the different types (not limited to these) of content to share on Instagram that will engage your followers:
- Product or services.
- Offers and promotions.
- Behind the scenes.
- Tips and tutorials.
- Greetings or messages.
- Contests or giveaways.
- Instagram EXCLUSIVE content.
Now you know the type of content to push out on Instagram. Let’s look at how to create awareness about the content on your Instagram feed.
Instagram Ads
First, it’s about follower-ship. It’s not just the quantity but also the quality.
Now having a lot of followers has major advantages. The message on your content potentially gets to a lot of people and then they begin to follow you just to identify with your page.
What every business really wants is quality followers to engage with their content and ultimately make a commitment to doing business with them. The quality of your followers is measured by how they consume and engage with your content, right down to the sales.
A major way many successful businesses grow their followers fast on Instagram is through Instagram Ads.
It’s a clearly thought out strategy of attracting quality followers and getting potential clients into your funnel.
Many businesses look for how little they can spend when it comes to running ads either on Facebook or Instagram. Success loves speed and cheap work gives you poor results.
If you put in next to nothing in your marketing or advertising, you tend to get what you paid for. It could be stressful clients or a useless list.
With Instagram ads and the right advertising budget, you easily attract and find your ideal type of clients.
Another type of ads you can run is Influencer ads.
Influencer Ads are basically done by getting other experts in “your” industry to run ads to your page or posts. It could be through a shout video done during a specific campaign, publishing a guest post on their website. Also, it could be done by getting them to feature in a webinar or video that will be used for promotion.
Choosing influencers should be based on high activity on their pages as well as a high level of involvement in your specific industry. Don’t go for influencers who are doing really well with their numbers and have the crowd but have no correlation with your industry.
Why run in ads.
You want more awareness and more followers. It’s that simple. The strategy behind your Instagram ads needs to be well planned out since new people are seeing these ads. You don’t want them coming and going. You want to offer them a free relevant resource that will encourage them to give their contact details that allow for future follow up.
What to promote in your ads?
Give out Relevant Value to promote brand awareness and increase visibility.
- Promote FREE resources.
- Local events.
- User-generated content. (Videos or Text)
- Products or services. – Make sure your product is not the first thing they see of you on IG unless it is particularly targeted to them.
What makes a good ad.
Photo/ Video. – Ensure it is always a high definition image or video. You don’t want people squinting to view your content. Your content on Instagram reflects a lot on how you deliver service to clients.
Text – Your description must solve the need or answer a specific question your viewers have.
CTA button. – If you don’t have a call to action, your content will sit idle. Make sure all your content pieces have a call to action.
For example: Click the link in bio to grab a FREE resource or for more information on a subject matter.
How to run an ad.
Run IG ads separate from Facebook Ads simply because what performs well on one platform is different from another.
Use a Business manager and the right parameter to boost the post. It’s that simple.
Instagram Analytics
This shows you how to monitor your ad and all the things to look out for.
- When running ads on Instagram, it is necessary to know what works and what doesn’t work. This helps to optimize ads to give the best results for the ads budget.
- Use A/B testing.
- Know your audience demographics and behaviors
- Know what is driving website traffic
- Track weekly, monthly, quarterly, and/or annually.
If you are looking to improve brand visibility and grow quality business clients on Instagram, then tell me about it in the comment section below.
