[UPDATED] 5 Important Tips That Guarantees Success In Your Content Marketing Strategy
Content marketing is a bit of an art and not as tricky as some of us think, once we get the right approach. It’s so much easier when you understand how to tap into your audience and keep them engaged and this is done with marketing the right content.
The need to have an authentic content strategy is of utmost importance. It does not just guarantee you consistency in ensuring that you distribute content on all your relevant platforms, but you are sure to get success in your marketing efforts. The goal here is to click with your audience.
Many people feel improving your brand is all about owning a page on various social media platforms and putting up all forms of contact details. Well, that’s true but incomplete and inaccurate.
This process becomes accurate and effective when you are consistently providing valuable and relevant content to your audience. It doesn’t just stop there; you need to build rapport with your audience by making sure that the content is useful, worth the read. (Why else should they engage if it isn’t worth the read.)
So you definitely want to be doing the right thing to ensure this happens. Let’s dive into our topic for today.
5 Important Things You Need To Know That Guarantees A Successful Content Marketing Strategy In Your Business.
Tip 1 – Know Your Ideal Clients Backwards and Forward
One big mistake many people make is writing articles with no intention as well as making the article all about their product and their business. This simply means that it is important to take the time to understand your audience. There are profound implications for your marketing strategy and you now have the most effective way to reach your customers.
The first thing to take into consideration when building a content marketing strategy for your business is to know who your audience is, their most pressing problems and how they make their buying decisions, how your audience finds your site, what they read, and I can keep the list lengthy but no need for that.
In the end, the goal is to locate who you want to talk to and how to do that effectively and that is the core of a successful content marketing strategy.
Now many times, you learn this information about your audience on various platforms and using the relevant approach. It could be through any of the following:
Demographics, Location, Listening to and watching their activity on social media or generally on the internet;
Their Interests, fears, doubts, pressing needs, questions on their minds, etc.
Once you have figured this out, you want to be able to address it effectively at every point in your marketing with the right content strategy.
Having this information helps you decide the right type of content you want to be giving your audience on the relevant platforms.
Tip 2 – Speak Their Language
If you have taken the time to do proper research into knowing who your right audience or ideal clients are, then coming up with relevant and valuable content will be a no-brainer.
This helps you avoid making mistakes like putting up articles, blog posts, white papers, infographics, etc that do not resonate with your audience and stops you from being ineffective to your audience.
Again it’s not about YOU. Don’t think your audience is 100% like you. They may have similar problems but different geographical issues or barriers but make sure you are speaking to their emotions.
Bottom line is you need to be building trust and confidence by successfully attending to and solving problems so that your audience sees you as the go-to person.
You have got to be speaking their language.
A simple visual representation of what happens when you talk about YOU rather than what your audience wants to hear.
So the secret is to focus on topics that are dear and resonate with your audience. Doing this will appeal to your audience and it will definitely increase engagement. Make sure that it’s about your audience and not just your brand.
Tip 3 – Own. Don’t Rent.
Truth be told, the real reason why you are taking time to go through the process of identifying your ideal clients and writing relevant content to them is to promote your brand, increase leads and ultimately increase sales and profit.
All that is fine and cool; and yes, you are obviously getting some results but not the best of what could be coming in.
Now, you don’t want to just stay focused on getting your customers in your pocket when it’s time to sell something to them. If that is the strategy you want to go with, you may have some problems in the end.
Tip 4 – Engage Your Audience Before You Need (Sell TO) Them.
Your audience is smart and they see through your marketing much faster than you think if you are not honest with them. They see you are not sincere or authentic when your content becomes too “salesy”. This will push your audience on to the very next thing.
There’s no form of rapport-building when you focus too much on making the sale.
Do this instead – Build long-term relationships with your target audience.
Engagement means creating content and social media content that:
a. Meets your audience’s core needs which are:
b. Clear and appealing
c. Reflects your audience true experience
Tip 5 – Unleash Your Audience To Be Advocates.
Getting customers that evangelize your business or your brand without you asking for it, is one of the best marketing strategies to aim for. You have brand ambassadors at no cost and you definitely don’t have to pay for it.
You get this done by exciting and satisfying your audience needs through free services and a great approach to sales.
And… that’s it.
By steering away from the tactics that turn off your audience, you’ll be in a better position to connect with them and keep them happy. At the same time, you will tactfully promote your brand.