UPDATED: 3 Surefire Ways To Discover Ideal Clients On Facebook
Companies have long assimilated the potential of social networks and particularly Facebook. The main value of this network to millions of users is precisely its number of users gathered in the same place (each with quality for the company, or a different level of commitment)
The web users on Facebook are not just ordinary users. They are all, in their way, mini influencers who interact with other people by posting photos, generating the content, or commenting on posts.
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- 46% of Facebook users go there while shopping;
- 47% while preparing meals;
- 48% during their sports activities;
On average, users spend more than 6.30 hours on Facebook.
All this time spent on social media represents a huge opportunity for businesses.
So what do you need to know to take advantage of this opportunity? What are the keys to getting customers through Facebook?
One of the first keys to having a quality presence on Facebook is to show off. It’s not about posting images of your logo all over the place, but showing the human side of your organization.
Facebook is a personal social network, not a commercial medium. What in everyday life might seem to you to be a lack of professionalism will be on Facebook a proof of humanity and a company close to its audience.
There are many big brands on Facebook like Coca-Cola or Starbucks, but at an SME or auto-entrepreneur level, the best idea is to opt for a human image.
Feel free to expose yourself personally on behalf of your organization so that Facebook users can put a face to a brand.
This suggestion is particularly useful for one-person businesses.
Before becoming your customers, Facebook users must be your friends, and for that, nothing better than empathy, closeness, and sympathy.
BRING VALUE, THE RIGHT WAY
Think for a moment about your perfect target. You want to attract him to Facebook, but how do you get there?
Why should she follow you on social media? What will she gain? Will it come out enriched?
If you can’t answer these simple questions, you should stop and think about them. Orient all your actions and publications around these common threads which represent the motivation of your target.
By following these guidelines, you’re not just going to publish posts, you are going to deliver value that users see will be a key component in their subsequent purchase decisions.
Facebook users don’t like a page or profile for no reason – they decide after it has given them something special.
Laughter, satisfaction, emotion, gain, knowledge, or even a feeling of belonging.
All of these are valuable leads that you could bring to your target to make a difference.
By taking into account the values of your company, its history, you will be able to know what to bring to the users of Facebook.
DEFINE WHO YOU ARE GOING TO TALK TO
Another of the keys to getting customers through Facebook is the right selection of your online target. Let me explain: among the millions of Facebook users, you cannot pretend that all of them are potential customers.
With the help of a clear definition of your ideal customers, you can be sure that your online marketing will be that much more effective and economical.
Instead of undertaking multiple mini strategies to reach different segments, focus on one good strategy for a single segment that will get you back.
What’s the point of having thousands of likes on your page if you only have two customers?
Each individual is a unique person with special tastes and you are certainly not going to be popular with everyone.
Focus on what you know how to do and especially on who would be interested in your knowledge …
You must create an environment favorable to your target, where they will find a community speaking the same language and having the same values.
While you might think your product or service is suitable for the entire Internet, don’t sell it to everyone. The Internet is like a funnel, you are the narrow part that determines what will be suitable to break through and become a customer.
DON’T FALL FOR FACEBOOK
In a recent interview, a former Facebook executive said he did not allow his children to use the platform. Why is that? Because Facebook, under its name Social, destroys the real social fabric of its users.
You can perfectly be present on social networks, but, if you spend more than two hours a day, you are not applying the right strategy … If you do it well, your strategies will quickly pay off and you will see results, but don’t fall for Facebook.
Don’t follow your friends there, publish the bare minimum on the platform and automate as much as possible.
Make strictly professional and strategic use for sharing content, products, and promotion. No more no less.
Remember that the end goal is not to have friends on Facebook, but to attract your prospects to your land (merchant site, email marketing, phone interview, or simply physical store).
PUT YOURSELF IN YOUR TARGET’S SHOES
Any professional will tell you: the best business is when an emotional bond has been created with the customer first.
When a connection outside of the business relationship is created, such as beliefs, feelings, the sharing of ideas, or just a match, people are more likely to listen to a salesperson. These salespeople use the technique of emotional connection to attract their potential customers.
You to use this technique on Facebook: Be empathetic with your customer audience. Learn from his conduct to offer him your services in the best possible way with a vocabulary adapted to his profile. Try not to judge him and understand why he is doing this.
- Why are your posts not popular?
- Why is your audience unsubscribing?
- What are his motives?
By answering these various questions, you will know how to understand your audience.
The world of Facebook is not much different from the real world. It is a very good prospecting route which, if you use it well, will allow you to get new customers. However, interest has changed the game in terms of marketing. Don’t just promote your products, you need to add value to your audience to build a relationship of trust.
The quality of your relationship with your prospects is decisive for the number of new customers you will have at the end of the month.
Facebook is a good tool, but you have to be careful to use it well or risk not attracting the right people because you will not get what you want, but what you represent on the net.
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