How To Get Paying Customers On Social Media Using This Simple But Effective Social Media Strategy
Your business is in the business of getting attention.
You need to get the attention of your potential and existing customers so that they hear what you have to say about your products and services.
And right now, the attention of your customers is on social media platforms.
Every day, more and more businesses are embracing social media as a way to connect with potential clients and engage with existing clients.
Businesses of all sizes realize that social media isn’t going anywhere and that those who want to survive in the next 5, 10, 15 years have got to adapt.
But you already know this, right?
The Problem
80% of businesses of all sizes still approach social media wrong.
While a handful of businesses get results from their social media efforts, many more don’t.
This problem cuts across businesses of all sizes, from large corporations to small businesses.
These unfortunate businesses know they should be on social media, and they try to use it for their business BUT they don’t get the results that matter (i.e. More Sales and customers).
And that leads them to one of 3 mindsets:
- They realize they are doing something wrong and look for help to get it right. They either go out there looking for answers to implement themselves OR they go around looking for an expert to help them
OR
- They keep doing exactly what they are doing, hoping and praying for a different result. They fail to realize that that in itself is the very definition of insanity.
OR
- They abandon social media altogether and declare that it doesn’t work or that it’s a fad or their customers are not on social media.
The Solution
If you’ve ever encountered the problem of not knowing how to make your social media marketing efforts work for you, it’s not your fault. All you need is the right strategy to apply to make your social media efforts work for you.
In this article, I’m going to share with you a simple 3-step social media strategy that you can use to turn potential clients into paying clients.
What Should You Be Using Social Media For?
Let me say this: Social Media is not for selling.
*shock*
“But I know this person who sold this and that on social media…”
Great. Good for them. I do not disagree with you.
You can sell on social but it is not primarily meant to be used to sell.
Your aim on social media should always be to build KLT factor – getting potential and existing clients to get to know you, like you and trust you (KLT)
It is only after you have done this that you should try to sell them on your products and services.
Once you get that, We can dive into 3-Step Strategy.
The 3-Step Social Media Strategy
Step 1: Awareness
This is the first point of contact that a potential client has with your business.
This is where they become aware that you exist and know what it is that you offer.
The aim in this step is simply that: to get them to be aware of your products and/or services.
There are various ways to create awareness on social media:
- Videos,
- Images,
- Infographics,
- Articles,
- LIVE videos, etc
Whatever medium you choose, you have to ensure that the content being shared is valuable.
It should aim to do at least 1 of these things:
- Educate,
- Inspire, or
- Entertain.
Educate
What questions do your potential clients have regarding your products and services?
Answer these questions with your content.
A great tool to use to understand what your clients are looking for is the Google keyword planner.
It shows you the searches with any related phrase or website and monthly volume of those searches.
For example, in this image, you’ll see search terms and search volumes related to Real Estate.
This gives you an idea of what people are searching for and what you can create content on.
(Related: 6 Tips To Writing Social Content That Your Viewers And Google Will Love)
Here is an example of a Facebook post that educates:
Inspire
Help them to believe that what they want to achieve, they can.
Great examples of these are motivational quotes or videos.
Here is an example of an Instagram Post that aims to Inspire:
Entertain
This is probably the hardest of the 3. And the truth is, not everybody can pull it off.
With this type of content, your primary job is to make them feel emotion.
Make them laugh OR make them cry.
One of the best examples of this is a video advertisement by Squatty Potty:
This video has gotten over 36 Million views on YouTube.
Step 2: Buy-In
This is the step that most businesses miss out even when they have taken care of Step 1.
The Buy-In stage is exactly what it sounds like. It is where you get your potential clients “buy into” what you’re selling.
Your primary aim at this stage is to get them to indicate interest in your product or service.
There are various ways they can do this:
- Asking for more information,
- Downloading an ebook,
- Taking a quiz,
- Take a free trial,
- Attend online training etc
Bottom line, it must be something of value.
Why is this so important before you sell them?
Because you want to go after those who are most likely to purchase what you are selling and those who indicate interest in the Buy-In stage are those that are most likely to purchase.
(Related: How To Build A List Of Potential Clients In 4 Easy Steps)
Here is an example of a Facebook Ad inviting Interested individuals to sign up for FREE training.
With the list of people who sign up, we know exactly who has the specific problem we are going to be proferring solutions for on the webinar.
Step 3: Conversion
Now, it’s time to ask for the sale.
After they become aware you exist and they indicate interest in what you are selling, then it’s time to get them to buy.
This can be done on or off social media.
The ease by which you will get customers on the 3rd step is directly proportionate to how well you take care of stage 1 and stage 2.
There you have it: The simple 3-step social media strategy for getting more clients on Social Media.
Got some tips you want to share with us about turning potential clients to paying customers on social media? Share them with us in the comments section.
