eCommerce Marketing vs. Advertising: What’s the Difference?

“eCommerce marketing” and “eCommerce advertising” terms are often used interchangeably, but there is a difference between the two.

eCommerce marketing is a broader term that includes all marketing activities, while eCommerce advertising, on the other hand, refers to paid advertising.

Keep reading to learn more about the difference between both, and when to use them in your business.

ecommerce marketing and ecommerce advertising

What is eCommerce Marketing?

eCommerce marketing is the process of driving online sales through various marketing channels, such as search engine optimization (SEO), email marketing, content marketing, and social media. 

The goal of eCommerce marketing is to attract more online visitors to a website and build relationships with them while also driving the goal of making money in the long run. 

There are many different types of eCommerce marketing strategies, and the best approach for a business will depend on the products or services being sold, the target market, and the company’s budget. 

What is eCommerce Advertising?

eCommerce advertising is the promotion of products or services over the Internet. This can be done through a variety of means, including social media ads, paid search ads, native advertising, and display advertising.

To be successful, businesses need to create ads that are relevant to their target audience and that stand out from the competition.

In other words, the main goal of eCommerce advertising is to drive paid traffic to a company’s website and ultimately generate sales in a short period. 

The Difference Between eCommerce Marketing and Advertising

Three key ways they differ are:

  1. eCommerce marketing focus on creating a relationship with the customer. While eCommerce advertising focuses more on promoting a specific product or service.
  2. eCommerce marketing is free or low cost, while advertising is paid.
  3. eCommerce marketing is long-term, while advertising is short-term.

Knowing what each is and the differences between the 2 brings us to a new set of questions; Which one is better? And which one should you focus on?

Let’s find out.

Which One Should My Business Use?

eCommerce marketing and eCommerce advertising are both critical components of a successful online business. 

But which one is more effective? This depends on your goals. 

Both have their pros and cons, so it’s important to choose the strategy that’s right for your business. 

eCommerce marketing is better if you want to build brand awareness or generate more traffic to your site. However, if you’re looking to boost sales or conversions, eCommerce advertising is the way to go.

With a well-thought-out plan, either approach can be highly effective.


eCommerce marketing is about creating a relationship with your customers and establishing trust. While eCommerce advertising is about driving paid traffic to your website or product. 

A well-rounded eCommerce marketing strategy should include both eCommerce marketing and advertising activities. 

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