13 Killer Facebook Post Ideas To Incorporate In Your Marketing 2020.
In a previous article written in 2017, I listed 9 killer Facebook ideas to incorporate in your marketing, but times have changed. Facebook has evolved and has become more efficient in improving the brand awareness of your business.
Now, I will add 13 more to a total of 22 ideas. To view the previous article click here.
You won’t be surprised to learn that Facebook is THE most used social media platform in the world, reaching nearly 60.6% of all Internet users.
The presence of your company on Facebook is therefore essential to interact with your customers, promote your products and services, share important events, and more.
But what to post on your Facebook page?
Before posting to your Facebook business page, consider your followers. Ask yourself the following questions:
- Who is your customer or target audience?
- Why would these people visit your page?
- What advantages and benefits do you have to offer them?
Let’s dive in.
1. Promote your products and services on Facebook
Use photos to showcase your products. It is advisable to show only one product per photo. Not only is this practice more aesthetic, but it also helps to strengthen your branding and enhance your product. The description of your products and services should be simple, yet detailed enough that the customer quickly understands the benefit of using them.
2. Showcase your employees on Facebook
Introduce your employees to your Facebook community to give a more human and authentic dimension to your company. People like what is true and sincere. Plus, taking photos with your employees can become a fun activity!
3. Share an article or news from a reliable source
Inform and entertain your followers by sharing useful articles while highlighting your expertise in your industry.
4. Highlight celebrations and holidays
Create thoughtful posts to mark the holidays and holidays that matter to your business. Little touches are always appreciated!
5. Share Fan-Created Content
This type of post involves sharing posts your fan posted on their social media wall or blog.
You can share motivational, business, Inspirational quotes on your wall. For more effect, it should tie to a current problem like the covid 19 situations or the current Nigerian situation.
Posting a healthy snack post when you should post about an inspirational quote can backfire. Always post quotes that tie into the season
7. Reviews and testimonials
This is self-explanatory, you post reviews, testimonials, or case studies of your past or current clients or customers.
8. Provide Value
Here you post content that sets you as a thought leader. Provide content in your niche or any area you are good at.
9. Q&A Sessions
You host a Question and Answer sessions with a chance of winning a gift at the end of the day. This is a great strategy for brand awareness.
You can interview other thought leaders in the industry and share it with your fans, thereby providing value and golden advice to them.
11. GO live:
This is the best chance to create a rapport with your fans, they will ask you questions in realtime and understand the person behind the business.
12. Pose a Problem and Ask for Advice
Similar to question and answer, the difference is the question is sometimes not straightforward, it can be based on opinion or discussion of current happenings in the industry or particular country.
13. Get Personal
This is the hallmark, get personal, show a side of you they don’t know.
Therefore, it needs to be beneficial for your business.
- It could be 7 things you didn’t know about me.
- My peeves.
- What I like most.
- What I hate most.
They get to know the type of person you are thereby creating a connection with you.
There you go!
With these different Facebook posts, you should be able to plan your editorial calendar well to share interesting content with your followers and potential customers.
Of course, it is not always easy to write texts and create original visuals for all your publications. That’s why digital agencies like Iven Digitals offer social media management and community management services to help businesses maximize their marketing efforts.
This way, your Facebook posts will always be of top quality and reflect your business.
For more tips to improve your online price, read our blog. Our web, marketing, and video specialists share lots of tips and advice on how to make your online business a success.
If you have any questions, do leave us a comment.