21 Killer Facebook Post Ideas You Should Incorporate In Your Marketing 2021.
Facebook has evolved and has become more efficient in improving the brand awareness of your business.
You won’t be surprised to learn that Facebook is THE most used social media platform in the world, reaching nearly 60.6% of all Internet users.
The presence of your company on Facebook is therefore essential to interact with your customers, promote your products and services, share important events, and more.
In this article, you will discover 21 Killer Facebook Post Ideas you can begin to use to get more engagement today.
If you’ve ever wondered what to post on Facebook that will get the most engagement with you, you are not alone.
I struggled with what to post for many years before figuring out from other successful pages what works and what doesn’t. Not only that, I have had several clients I have worked with struggle with this very same thing.
Therefore, I compiled 21 post ideas that you could use to boost engagement with your potential and existing clients.
But first, a few lessons.
Why Engagement Is Key.
When Facebook first started business pages, it was easy to put up a post and have all your fans see what you posted. It was the “glory days” of Facebook.
But, as Facebook grew, they introduced what they call Facebook Edge rank.
I won’t bore you with how it works exactly (in fact, I don’t think anyone – outside the developers – knows exactly how it works).
Facebook Edge Rank
Facebook Edge rank is an algorithm that Facebook introduced to help them decide what things to show on each user’s newsfeed. With close to 2 million followers, it’s easy for the newsfeed to be just a cluttering mess. So, Edge Rank allows Facebook to know what you want to see and they show you just that.
And that was great for Facebook users but horrible for marketers and business owners.
Right now, the number of people (even fans) that see the things you post have greatly decreased. Now, it’s believed that only 6-16% of your fans see what you post.
How then do you get more customers and clients on Facebook seeing what you’re posting about your products and services?
What determines how many people see your posts relies heavily on how engaged your fans are.
The more engaged you can get fans with your content, the more reach your posts will have. Ultimately, the more likely it is that they become customers.
That’s why it’s important to create content that your clients find interesting and want to engage with.
I’ll share with you 21 killer post ideas that will get them doing just that.
You’re not going to suddenly get 90, 80, or even 50% of your fans seeing your posts. These Facebook post ideas have proven to get more reach and engagement from various Fan pages in different industries.
But the big question still is, “what do I post on my Facebook page?”
Before posting to your Facebook business page, consider your followers.
Ask yourself the following questions:
- Who is your customer or target audience?
- Why would these people visit your page?
- What advantages and benefits do you have to offer them?
Let’s dive in.
1. Promote your products and services on Facebook
Use photos to showcase your products. It is advisable to show only one product per photo. Not only is this practice more aesthetic, but it also helps to strengthen your branding and enhance your product. The description of your products and services should be simple, yet detailed enough that the customer quickly understands the benefit of using them.
2. Showcase your employees on Facebook
Introduce your employees to your Facebook community to give a more human and authentic dimension to your company. People like what is true and sincere. Plus, taking photos with your employees can become a fun activity!
3. Share an article or news from a reliable source
Inform and entertain your followers by sharing useful articles while highlighting your expertise in your industry.
4. Highlight celebrations and holidays
Create thoughtful posts to mark the holidays and holidays that matter to your business. Little touches are always appreciated!
5. Share Fan-Created Content
This type of post involves sharing posts your fan posted on their social media wall or blog.
You can share motivational, business, Inspirational quotes on your wall. For more effect, it should tie to a current problem like the covid 19 situations or the current Nigerian situation.
Posting a healthy snack post when you should post about an inspirational quote can backfire. Always post quotes that tie into the season
7. Reviews and testimonials
This is self-explanatory, you post reviews, testimonials, or case studies of your past or current clients or customers.
8. Provide Value
Here you post content that sets you as a thought leader. Provide content in your niche or any area you are good at.
9. Q&A Sessions
You host a Question and Answer sessions with a chance of winning a gift at the end of the day. This is a great strategy for brand awareness.
You can interview other thought leaders in the industry and share it with your fans, thereby providing value and golden advice to them.
11. GO live:
This is the best chance to create a rapport with your fans, they will ask you questions in realtime and understand the person behind the business.
12. Pose a Problem and Ask for Advice
Similar to question and answer, the difference is the question is sometimes not straightforward, it can be based on opinion or discussion of current happenings in the industry or particular country.
13. Get Personal
This is the hallmark, get personal, show a side of you they don’t know.
Therefore, it needs to be beneficial for your business.
- It could be 7 things you didn’t know about me.
- My peeves.
- What I like most.
- What I hate most.
They get to know the type of person you are thereby creating a connection with you.
Images work well on Facebook.
Below are different types of images get the most reach and shares:
- Inspirational Quotes
- Topical Quotes/Images
- Your Quotes
15. “FILL IN THE BLANKS” Post
This involves asking your fans to complete a statement that you’ve written.
It could be on a particular topic in your industry or something completely unrelated but your audience can relate to.
Some great examples are:
I have never __________ but I want to.
Home is where the __________ is.
The one word that best describes my future is ___________.
Contests also get a lot of engagement on Facebook.
Your fans are required to do something to get something.
Doing something could be as simple as liking your page, commenting, article/idea submissions, etc.
Here are some articles to help you get started with contests:
- 10 Examples of Branded Facebook Contests Done from Wishpond.
- 8 Facebook Contest Ideas from PostPlanner.
Content is a huge part of your Facebook engagement strategy.
You should constantly be sharing valuable content with your fans. It can either be content you generate yourself or content from other people in your niche.
Videos are great for getting engagement and have better reach than any other type of post.
You can do demo videos, face-to-camera videos, screen capture videos, sharing tips, tutorials, behind-the-scenes views, etc.
As a Facebook Business Page, you have access to Facebook LIVE which allows LIVE Streaming for your fans.
19. “BEHIND THE SCENES” Post
People want to know they are dealing with humans.
Give them a behind the scenes look into your business that they otherwise wouldn’t have.
Share testimonials from your existing clients.
This builds confidence in your products and services and also gives you social proof.
There’s nothing that works quite like 3rd party verification (aka testimonials)
Want to see the exact step-by-step strategy used by successful social media marketers to sell their products and services and get new, loyal customers?
Let a happy and satisfied customer reel it out for you.
21. Show the “backstage” of your business on Facebook
Share another side of your business with your customers by showing them the behind the scenes of how your products are made or the effort you put into implementing your services. Once again, this kind of publication gives a more human dimension to your business and promotes engagement with your customers.
There you go!
With these different Facebook posts, you should be able to plan your editorial calendar well to share interesting content with your followers and potential customers.
Of course, it is not always easy to write texts and create original visuals for all your publications. That’s why digital agencies like us offer social media management and community management services to help businesses maximize their marketing efforts.
This way, your Facebook posts will always be of top quality and reflect your business.
For more tips to improve your online price, read our blog. Our web, marketing, and video specialists share lots of tips and advice on how to make your online business a success.
If you have any questions, do leave us a comment.