12 Ways To Grow Your eCommerce Business Organically
In a previous blog post, we spoke about different methods of growing your e-commerce website with paid advertising.
But this blog post will explain how to grow your e-commerce business with organic marketing.
Are you ready?
Let’s dive right in!
12 Ways To Grow Your eCommerce Business With Organic Advertising.
1. Social media marketing
Brands, publishers, entrepreneurs, and growing businesses all launch pages on today’s most popular social media to connect with their audience and post content that interests them.
As an eCommerce specialist, you can do the same thing, but the campaigns you run can be a little different, and not all social media are right for you.
Ecommerce sites are very visual – indeed you have to show the product – so your success on social media depends on your use of imagery to get attention and traffic to your product pages.
Instagram is a suitable platform for e-commerce businesses because it allows you to post crisp product photos and extend your product’s reach beyond its purchase page.
You can take your posts to social media a step further by creating marketable content which is content that allows visitors to buy immediately. These could be ads strategically placed in a social feed or additional tags that take users directly to a shopping cart. These methods help you remove friction from the buying process.
An eCommerce business is no stranger to product reviews, either. Using a Facebook business page to share product praise is ideal for businesses that are already soliciting customer reviews on their online store. We’ll dive deeper into product reviews below.
2. Content Marketing
When you hear “content marketing” you might think of blogging and video marketing – content meant to improve your website’s ranking in search engines and answer questions about your industry.
But if you are selling a product online, do you need articles and videos to drive deals?
3. Write relevant blog posts.
If you run an online wedding dress store, writing blog posts on “how to plan a wedding” can appeal to everyone involved in the wedding preparations, regardless of their stage in the planning process.
As visitors engage, you can create messages that will get them thinking, like ‘how to choose the right wedding dress’, and turn them into leads, like a
‘Wedding planning checklist. »Downloadable.’
4. Create guest posts for external websites.
Guest posts can allow you and your products to introduce yourself to relevant audiences (often for free). Submitting guest posts will also help you gain more domain authority for your eCommerce site, thereby letting search engines know that you have a reliable site.
You will need to research the sites that rank for the keywords related to your product. Sometimes you won’t even need to create an entire article.
If a site already has an article that can relate to your product, offer to expand it by adding additional context, such as a video or infographic with a link to your site.
5. Upload product videos to YouTube.
YouTube has over a billion active users … there’s a good chance your target audience is in there somewhere. It is also the second-largest search engine behind Google.
If you’re looking for a captive and massive audience, YouTube is where you’ll find it.
Use highly searched keywords to determine your topics, then share videos that are related to your product and useful to your audience.
It’s also a great option for tutorial videos that show current customers how to use your product. These videos can show people how to best use your product, increasing customer satisfaction, and building long-term relationships with website visitors.
6. Include a keyword-based FAQ section on your website.
If your audience asks questions related to your product, you need to be the one answering them. Create a FAQ page on your website with answers to long term, high volume keyword research to bring users to your site.
You will build both authority and traffic – two essential elements for the success of an eCommerce store.
7. Email Marketing
Email marketing is one of the oldest forms of digital marketing, and believe it or not, it has a specific value in the world of eCommerce marketing.
The best part about email marketing is that it can be automated. Automation means you can set up a campaign to deliver drops to subscribers who are segmented by interest or by stage in the buyer’s journey and let your email campaign do its magic.
That’s one less marketing tactic you need to worry about on your long to-do list.
Even so, you must be meticulous about your email list to maintain trust among your prospects. In an age when data privacy is high on an Internet user’s priority list, not all commercial emails are welcome in that user’s inbox.
Ecommerce specialists need to be careful when and how they add their website visitors to their mailing list.
Here are two ways that an eCommerce specialist can use email marketing.
a. Follow-up after purchase
If a user has already purchased a product from your website – and agreed to receive emails from you during the ordering process – sending a follow-up email a few days after the product is delivered keeps the conversation going and assesses its future interest in your product line.
Post-purchase follow-up also shows that you care about them beyond the sale and your business has an interest in them. Being successful in using your product. It allows you to get feedback on their shopping experience, which helps you reduce friction for future customers.
Best practices for this type of email are asking them to write a review of your product and/or read the original content on how to use your product (the YouTube videos you created would be perfect here).
b. The abandoned shopping cart
Users abandon their shopping cart for several reasons, and emails to diagnose the problem and keep their business alive can be the difference between a purchase and a lost customer.
We’ll cover ways to reduce shopping cart abandonment below.
If a website visitor is unable to complete a transaction while in your shopping cart, consider sending them a polite email reminding them to complete the checkout process, offering assistance, or recommending them to check out other related products so that it will think about you and its browser again in your e-commerce store.
8. Set up a loyalty program.
A loyal customer is a long-term customer, and who doesn’t want to do new business? A loyalty program entices a customer to continue doing business with you through relevant offers and discounts. Whereas setting up a customer loyalty program takes a bit of planning and work, and pays off in terms of loyalty, UGC, referrals, and retention.
There are a few things to consider as an eCommerce business when setting up a loyalty program. On the one hand, consider diversifying how customers can show loyalty, whether that’s through repeat purchases, social media mentions, or sharing your content.
Also think about how you are going to reward their loyalty, whether it is with points, discount codes, or exclusive benefits.
9. Generate word of mouth (WOMM) marketing
Word of mouth marketing is one of the most powerful marketing tools around. It is based on the principle that people want advice from others like them. As buyers become more and more skeptical of business marketing tactics, the need for the word of mouth marketing in your business becomes more evident.
Remember I just said that prospects trust businesses less and less?
Well, customer reviews help alleviate that mistrust because they come from people who are not invested in the success of your business – on the contrary, they constitute genuine and often brutally honest reviews about your product and how it has worked for them.
Reviews serve as a marketing tool for you because they include mentions of your product and often they make the sale for you… people think, “If this worked for them, it might work for me too”. Encourage your customers to leave reviews in any way possible, and that post-purchase email we discussed above could be a good start.
11. Recommendation Marketing
When customers ask friends, family, and coworkers to buy from you, that’s a recommendation. Of course, this can happen naturally if they like your product, but you can make it happen more frequently through a referral program.
Just ask your customers to recommend other people to you in exchange for something of value (e.g., discount, cash, gift) that you can give to your new customer, existing customer, or of them.
You can use customer testimonials to advertise the qualities of your product. Testimonials are tailor-made reviews, as you typically produce them from interviews where you can ask specific questions that go right down to the points you want to address and share with prospects.
Since you have an eCommerce store, some topics you might focus on for your testimonial interviews would be the ease of the buying process, the level of customer support, and the delivery and installation methods. frictionless.
13. Case studies
Case studies allow you to promote customer success in a way that pushes prospects to their limit. They are meant to relate to your buyer persona, so you should interview the customers who best represent your target audience.
The best practice in case studies is to show a customer’s life before your product and how it has improved dramatically since.
All these tips will help your organic marketing.
Apply them to your e-commerce business and watch results flow in.
If you found this article useful, do leave a comment below.