101 Client Attraction Ideas in 2021.
Marketers know that when it comes to attracting customers, content is king. 99% of B2B marketers believe that the need for content is a priority in their marketing strategy.
Investing in a targeted and calibrated speech on the web thanks to quality content is essential! Moreover, deploying the right content, in the right place, at the right time is one of the major pillars on which rests inbound marketing.
On the form, there are dozens of creative ideas to decline your content. Here are the 101 client attraction ideas in 2021.
By creating great content, you will receive links from other sites and you will be highlighted on search engines. With a little luck, you might even be the source of word of mouth which will generate even more traffic to your site.
As you know, generating relevant and quality content is a necessity to attract clients. Content is to inbound marketing what petrol is to the engine: the more you put in, the faster you drive.
It’s your turn! Use this list to feed your editorial planning with content and attract new clients to your business.
Are you ready?
On your website
- Talk about your business.
Explain how the product or service you are selling is useful without actually having a commercial pitch. The goal is to generate interest in your visitors. Videos are a great way to grab attention.
- Promote your business by highlighting your expertise and key figures.
It will give you more credibility. Graphics and icons are ideal for capturing the attention of your visitors.
- Put people on your site.
Highlight your customer references with testimonials. Avoid photos that come from image libraries. Instead, use real-life shots.
- Add visuals to your texts.
Accompanying your content with visuals helps the eye to “scan” information more quickly and therefore makes reading easier.
- Talk about yourself (but not too much).
Internet users – like everyone else – like to discover great stories, great journeys and know the values of the company. An About / About Us page is ideal for this.
- Highlight your offer.
State how your offer fits. Be careful, make sure that your visitors have already expressed a need before presenting them. To do this, use product pages or landing pages that are deeper in your tree structure.
- Facilitate the “call to action”.
The action buttons ( Call-To-Action ) must be visible and aesthetic. Their role is to facilitate and guide the user journey.
- Adapt your content to mobiles and tablets.
Your content may vary depending on the medium. Whether your visitor is on a computer, tablet, or mobile, adapt your content with a responsive design site. In general, less information and texts to read on mobile terminals will be displayed.
- Involve the user.
Don’t just offer static content to your visitors. Suggest that they take a form or an online quiz on specific pages of your site.
- Set up a Live Chat to allow your visitors to ask you questions.
The presence of an operator in real-time has a strong impact on the user experience.
- FAQs are also good sources of content.
When relevant, they provide a practical “plus” for visitors.
On your blog
Advice and tips
- Make sure you are useful to your readers.
Create articles that answer the questions your customers are asking. You can also do tutorials like “How to […]”
- Be practical, also
favor articles in the form of lists. For example “Top 5 of the best […]” or “3 things to avoid […]” or, like this article! Our list of articles is by far the most visited.
- Questions & Answers.
Again use your customers’ questions to turn them into regular meeting Q&A articles. The “Friday Questions & Answers” for example.
- List the mistakes you shouldn’t make and how you can avoid them.
- The reviews are easy to create :
bring your know-how and your personal touch.
- Publish the results of a research or study that you comment on.
Very useful for demonstrating your expertise.
- Give rhythm by creating videos
for your posts, for example, webinars.
- Your personal story.
For once, talk about yourself, for example, explain how you managed to achieve good results.
- Product tests.
Talk about products (yours for example) when they are in the creation phase, or as soon as they are launched.
- Create a Slideshare on a specific theme.
- Take your surveyor to conduct a study
Involve your readers, then turn it into an article.
The surrounding context
- The case studies,
success stories are always talking to your readers.
- Professional interviews bring your blog to life.
- Leave a good impression with beautiful infographics. Find facts and figures about your business that you format in an infographic.
- Play on the news.
Your articles can be anchored in certain moments of life (school holidays, Christmas, sales, etc.) or even during special events (a trade fair, a convention, etc.).
- Lexicons. Group definitions of a particular topic.
- The Link Bait.
Create external links, like the Top 28 Inbound Marketing Blogs You Must Follow, and contact site administrators to alert them. Your articles will be more easily relayed.
- Take up subjects of articles already treated
on the blogosphere and bring your expertise or a different answer.
- Summarize the content of your white papers
into an article.
- Update old articles.
Complete them with a new paragraph, update information that is too old. Very good for natural referencing in particular.
On your landing pages
The types of landing page
- Classic landing pages.
A single page per offer (product or service).
- To generate leads:
provide a clear and concise form. Your objective will be to qualify your visitors in exchange for a content offer (white paper, ebook, checklist …).
- A viral landing page :
a page with original content (videos, etc.). The goal is for it to be seen and shared (the share buttons are highlighted).
- A landing page in the form of a Q&A.
To raise major objections and provide a more detailed answer in downloadable content.
Add rich content
- A picture is better than 1000 words.
Illustrate your content with an image or video that will speak for you.
- Minimize the effort :
Sometimes a catchy title and a simple action button ( Call-To-Action ) are enough.
- Promote numbers to encourage your visitors to convert.
Example: ” Join our 1,500+ subscribers “.
- Reassure your users :
highlight your references and testimonials.
- Add interactive content,
for example a preview of your offer (clickable) or an online configurator.
Offer ideas for your landing pages
In exchange for the information that your leads can leave you, offer:
- A checklist ;
- An ebook (example: “The ultimate guide to […]”) ;
- A free demonstration ;
- A template (example: The template to create your personas) ;
- A promotional offer limited in time, a trial period ;
- Registration for a webinar ;
- A SlideShare on a particular theme ;
- A free consultation.
On social media
For your Facebook and Twitter posts
- Promote your blog posts (80%) or offers (20%),
- Share information about your company (job offer, internal event, etc.),
- Share relevant links,
- Post a riddle,
- You can offer discounts based on several retweets, likes,
- Get inspired by your competitors
Watch what they post,
- Watch for relevant hashtags,
- Post according to current events and annual events (Christmas ..),
- Organize contests,
- Share your desires, your tastes (e.g .: your favorite book …),
- Content curation is a good way to publish and inform,
- Thank your fans,
- The figures are easy to put forward (“already 3,000 fans …”),
- Humanize your posts (emoticons …),
- Share your newsletter,
- Post according to the time of day (Noon, Friday evening),
- Repeat the same info several times (only 7% of your fans see your posts),
- Use analytics tools to see which posts are performing the best.
Facebook in particular
- Describe your company in the “About” tab,
- Invite an influencer or personality to join the conversation,
- Let your fans interact (User Generated Content),
- Ask your fans for advice.
Engage in conversation with your community,
- Respond to your fans,
- Create a debate with your fans on a specific topic,
- Add tags to your photos,
- Tell a story, an anecdote,
- Create different albums on Facebook showing the values of your company.
Twitter in particular
- Mention an influencer,
- Retweet a popular Tweet (related to your activity),
- Check your mentions @yourBrand,
- Use tools to find followers and stop following unfollowers,
- The “memes” are viral and bring a touch of humor,
- The #FollowFriday is a tradition that allows followers to discover new and interesting Twitter accounts.
With your photos
- Share photos of your premises, your team, moments of life in the office,
- Publish photos of the events in which you participate,
- Compare two products through a photo (A vs B),
- Post a mystery photo. Ask your fans to guess what it is.
- Take pictures of your products, offers.
- Make a quote as a picture.
- Make your fans smile with a humorous photo or a caricature
(if it’s relevant of course …).
- Find inspiration on Pinterest.
In your emails
- You can make a personalized message
- Share your company’s news,
- Automatically send new blog posts to your subscribers,
- Ask for your customers’ opinions and recommendations (via a survey for example),
- Submit an offer, a promotion, suggest useful content,
- During important events, such as the birthday of your customers, send your wishes,
- Keep in touch, ask for news regularly,
- Share an event (Webinar …),
- Make a list of weekly / monthly tips,
- Add a team photo
(or the sending person) at the bottom of your messages to humanize the content,
- Figures and statistics
to highlight is a good practice,
- Videos provide variation in content and generally generate more interest from your contacts.